A version of this article was originally published in September’s CCO magazine.
To create a high-performance team and successful campaigns, content leaders must break away from legacy thinking that segregates the art of creativity from the science of marketing.
On the surface, this challenge may appear to be only about getting creative team members comfortable with data. But the issues and the solutions run deeper. They require fostering processes and cultures where content creators effectively and willingly use marketing data in their work.
