Penny Gralewski is a software marketer who turns complicated technical features into clear, attractive audience messages. With 20 years in startup and enterprise marketing roles, Penny creates effective marketing content that earns visibility and drives revenue. A speaker, writer, and editor, she is also an avid reader. Share your favorite book with Penny on Twitter @virtualpenny and LinkedIn.
To give you time to explore more of this week’s Content Marketing World sessions, we’ve kept this post short – just two helpful writing tips.
Even great writers appreciate tips for more effective writing. And audiences definitely appreciate more effective writing. They have short attention spans. They consume content in small windows of time.
