Andi Robinson is the global digital content leader for Corteva Agriscience. She is currently responsible for the internal content marketing program, strategic guidance for more than 100 social media accounts, and ensuring regional digital marketers understand the importance of good content practices. She also owns Hijinx Marketing, a marketing consulting business helping small businesses market their goods and services. She lives in Indianapolis with her husband and two boys and can be found on Twitter @hijinxmarketing.
Most successful content operations involve passionate and skilled people.
But those people don’t need to stay in their traditional organizational structure or hierarchy. As long as they have a shared passion for great content, they can come together regardless of their everyday role or department.
