In five years, TikTok has risen to the seventh most-used social networking app in the world, ahead of Snapchat, Pinterest, and Twitter. It attracts 100 million active users in the U.S. who like its short, digestible, entertaining video content.
Target millennials and Gen Z. Almost half (48%) of the age 18-to-29 population have used TikTok, according to Pew Research. Though it’s worth noting TikTok’s use is growing in all age categories.Continue Reading
