Kate Bradley Chernis is the founder & CEO of Lately, which uses AI to automatically transform longform content like blogs, podcasts, and videos into dozens of "smart" social posts it learns that will yield the highest engagement from your audience. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as music director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise. Follow her on Twitter at @LatelyAIKately or connect with her on LinkedIn.
Gone are the days of relying on MLA and APA style guides and scolding yourself every time you use a contraction. In the content marketing environment, the more original you can make your brand voice, the better you stand out from the crowd.
To make the most of that, I’ve concocted a cocktail of writing do’s and don’ts. Whether you’re a writing whiz or writing makes you cringe, here are some easy-peasy ways to spice up your content that will entice your audience.Continue Reading
