A mere decade ago, the term “conversational search” would have meant nothing to professionals on the front lines of the ever-evolving content creation and SEO industry.
Today, it’s a core targeting strategy employed by thousands of companies, big and small, to increase web traffic and drive consumer engagement.
What makes conversational search an important innovation and such a potential stumbling block for content creators? To understand that, you first need to understand what it is and why its importance has risen.Continue Reading
