B2B content marketers say webinars rank as the most effective tactic. They attract attention, leads, and engagement.
That success doesn’t have to end when the webinar does. And yet only 48% of marketers say they planned to use their webinar content after the event, according to an Omnipress report. Repurposing the webinars into a multitude of formats lets you reach new audiences, reinforce messaging with previous attendees, and promote your brand’s expertise on the topic.
