Content marketing is not about your brand; it’s about your brand’s target audience.
I know, I know, every single content marketer should know this by now. But how many times have you really implemented that concept?
Enter the jobs theory, also known as the jobs-to-be-done (JTBD) framework.
JTBD theory specifies a consumer’s “job” – what that individual tries to achieve in a certain situation. Consumers complete the job by “hiring” products or services.Continue Reading