Global marketers are being swept by an endless tsunami of content shared across more channels than ever: website copy, product listings, e-books, paid promotions, white papers, videos, and more. The pressure to deliver on-brand content at speed and scale has never been higher.
On top of meeting this increased demand, international brands face the additional challenges of translating those assets into multiple languages and adapting them for multiple targeted audiences – all without sacrificing turnaround times or the quality needed to engage and convert customers.Continue Reading
