The Content Marketing Institute’s recently released Content Marketing Career & Salary 2023 Outlook (registration required) highlights a big source of dissatisfaction among content marketers: the weighty workload. Twenty-four percent of marketers say they are “very” or “extremely” stressed at work.
Complicating the workload issue is that budgets don’t seem to be rising at the same pace as the stress level. According to CMI and MarketingProfs’s latest B2B research, only 50% of content marketers expect their budgets to increase in 2023, compared with 66% who foresaw an increase in 2022.
For content marketing teams with limited in-house resources, these two truths pose a significant challenge: How do you create killer content when your team members feel overwhelmed, and you lack the budget to give them more resources?
One viable approach is to act like Batman: Reach into your gadget-stuffed utility belt and use free or low-cost tools that make it easier to produce effective content.
