How do you measure content’s impact on the bottom line? That’s the question on every manager’s mind during budgeting season. And for the content marketing directors of the world, this is one of the most challenging parts of the job.
“What metrics will matter to the C-Suite?” “How can I show the value of my content and get more budget to produce better assets?” There’s a reason why everyone asks these questions – and why they are so difficult to answer. Let’s dive in together to unpack them.Continue Reading
