A properly optimized website supercharges a content marketing program.
The home for your content assets can build your brand’s authority with search engines and help you capture new leads. It could even turn into an automated sales machine.
But here’s the problem: Many factors go into website content optimization, and many get ignored, forgotten, or dismissed.
Let’s consider six elements that don’t always get the proper attention. Addressing them will help turn your website into a profitable powerhouse.Continue Reading
