If you’re reading this, you’re probably already convinced of the value of content marketing. You’ve seen the benefits or results first-hand.
In fact, Semrush reports nearly 70% of marketers and business owners said they planned to increase their content marketing budgets in 2023 – despite a looming recession!
But in our current climate of slashed budgets and hiring freezes, leadership may now be tempted to cut the content budget to keep the ship afloat, since many executives don’t understand the true value of content marketing.
Let’s break down how to turn executives into content marketing champions, no matter the economic landscape.Continue Reading
