You craft a funnel to take visitors from an introduction to conversion. But does your content actually do that?
I created a template in Looker Studio (formerly Google Data Studio) you can use to visualize the full-funnel impact of your content marketing initiatives. By looking at awareness (page views), engagement (average time on page), and conversion metrics (unique purchases) together, you can more clearly see the impact of an increase or drop in numbers at any of the stages.
The dashboard works with both Google’s Universal Analytics and Google Analytics 4. But remember, Universal Analytics will stop processing data by July 1, 2023. You can learn about how to switch your analytics to GA4 here.
