With the economy in flux, the only certainty is uncertainty.
As your audience reacts to the ups and downs, you must evolve your content strategy to adapt to their reactions.
Robert Rose, CMI’s chief strategy advisor, and Jane Qin Medeiros, general manager of StudioID, engaged in conversation in March about how marketers can take advantage of an economic downturn (registration required). Since then, the economic outlook has only gotten murkier.Continue Reading
