While chatbots are common customer support tools, they are also an underrated marketing tool.
Average email open rate in 2020? It’s 21.33% across all industries, according to Mailchimp. Average Facebook Messenger open rate? Close to 80%.
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Bojana is a content strategist with a finger on the pulse of the world of Messenger chatbots. She heads up the content strategy for Chatfuel, the leading no-code chatbot platform for Facebook, Instagram, and Messenger, and has overseen its growth from zero to 100,000 plus monthly visits. Follow her on Twitter @mss_bojana.
While chatbots are common customer support tools, they are also an underrated marketing tool.
Average email open rate in 2020? It’s 21.33% across all industries, according to Mailchimp. Average Facebook Messenger open rate? Close to 80%.
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