Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters. Continue reading
37 Content Writing Examples and How-To Tips for Website Articles
Whether you craft words for B2B or B2C audiences, the challenges can be many. This diverse set of tips, tools, and resources are designed to help from creation to revision to publication and everything in between. Continue reading
Content Marketer of the Year Shares the REI Story
Team builders. Innovators. Humble. Results-oriented. Excellence. Those are some of the characteristics of Content Marketer of the Year finalists. Before we roll out the 2018 list, let’s talk to the 2017 winner, REI’s Paolo Mottola. Continue reading
3 Graphic Design Tips for Non-Designers
With more text-focused people entering the world of visuals, it’s time for a refresher on the essential principles of design. Discover how typography, color, and white space can drastically improve the efficacy of visual content. Continue reading
How to Take Your Travel Content on a Better Trip
The right content helps travel and hospitality brands build trust, create joyful moments, and add personalized value. But these marketers don’t encounter all picture-perfect vistas. Let’s explore the latest content opportunities. Continue reading
It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy
CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component. Continue reading
No Lies: How to Get Content Marketing Right in E-Commerce
A lot of content marketing advice comes from a B2B perspective. But some of content marketing’s best practices change when you talk about online-based businesses. Here’s how e-commerce brands can make content marketing waves. Continue reading
The Most Important Question to Ask Before Launching a Podcast
Deciding to launch a podcast requires brands to consider a lot. Therefore, they have a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and marketers aren’t asking it often enough. Continue reading
How to Use Documentary Filmmaking Techniques to Craft Memorable Content
With organic brand reach in social media becoming a thing of the past with algorithm update, content marketers need to produce more compelling stories capable of creating a deeper impression. Think documentary filmmaking. Continue reading
4 Secrets of Great Storytellers
Daniel Pink says, “The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers …” Want to make your content marketing belong in the future? Follow four secrets of great storytellers. Continue reading
