Deciding to launch a podcast requires brands to consider a lot. Therefore, they have a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and marketers aren’t asking it often enough. Continue reading
How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]
With a sound strategy and some creativity, podcasts can bring big content marketing benefits to just about any business. Learn how to attract listeners and boost your bottom line from these brand success stories. Continue reading
How to Develop and Grow a Successful Podcast
How can a brand’s podcast lead to nearly 2 million downloads with listeners in 200 countries and generate about $500,000 in direct revenue in four years? Joe Pulizzi goes step by step into how This Old Marketing was created. Continue reading
Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication
Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading
This Week in Content Marketing: Apple and Amazon Race to Content Dominance
We ponder Apple’s new original content play, Spotify’s podcasting purpose, and some truths delivered by a founding father of fake news. We also share rants, raves, and the story of a company that used content to escape extinction. Continue reading
3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out
While virtually no barrier exists to create a podcast, making it great (and staying afloat) is a different story. Take a look at four key productivity lessons and examples to inspire your process to create a successful podcast. Continue reading
This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
This week, the guys discuss the potential makings of a content marketing mega-agency and explore new podcasting trends. They also look at what’s boosting paid news subscriptions, rants, raves and an example of the week from Butterball. Continue reading
This Week in Content Marketing: How to Create a Successful Podcast
This week, the guys share secrets of successful podcasting and look at why journalists are hating on Facebook more than ever. They also explore a possible Twitter acquisition, rants, raves, and an example of the week from Petfinder. Continue reading
Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid
As CMI’s This Old Marketing podcast approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid. Continue reading
This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
Joe and Robert discuss meanings this week – implications of the exodus at Twitter for the infamous unicorn, IBM’s acquisition of Ustream, and an article hating on brand marketing. Plus, they do rants, raves, and more. Continue reading