This week I attended American Business Media’s Spring Meeting 2007, which had a large focus on digital media (surprise, surprise). The first discussion of the event revolved around social networking and how publishers can launch and monetize social networking sites.
Much of the conversation revolved around vertical search. For those who are unfamiliar with what vertical search is, Wikipedia has a wonderful definition. The quick definition? Take Google and focus it on a particular industry or topic. For example, mash up Google with a 60+ year-old, and you get Cranky.com.Continue Reading