https://contentmarketinginstitute.com Content Marketing Institute Thu, 20 Jul 2023 16:03:55 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/content-lifespan-research https://contentmarketinginstitute.com/articles/content-lifespan-research#respond Fri, 21 Jul 2023 10:00:07 +0000 https://contentmarketinginstitute.com/?p=133748 Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-lifespan-research/feed/ 0 https://contentmarketinginstitute.com/articles/future-email-marketing-experts https://contentmarketinginstitute.com/articles/future-email-marketing-experts#respond Thu, 20 Jul 2023 10:00:24 +0000 https://contentmarketinginstitute.com/?p=133724 Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives. Continue reading →]]> https://contentmarketinginstitute.com/articles/future-email-marketing-experts/feed/ 0 https://contentmarketinginstitute.com/articles/improve-content-marketing-downtime https://contentmarketinginstitute.com/articles/improve-content-marketing-downtime#respond Wed, 19 Jul 2023 10:00:57 +0000 https://contentmarketinginstitute.com/?p=127884 People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things. Continue reading →]]> https://contentmarketinginstitute.com/articles/improve-content-marketing-downtime/feed/ 0 https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions#respond Tue, 18 Jul 2023 10:00:34 +0000 https://contentmarketinginstitute.com/?p=133655 Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry. Continue reading →]]> https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions/feed/ 0 https://contentmarketinginstitute.com/articles/audience-response-threads-app https://contentmarketinginstitute.com/articles/audience-response-threads-app#respond Fri, 14 Jul 2023 10:00:22 +0000 https://contentmarketinginstitute.com/?p=133697 How did Threads get to 100-plus million users this past week? It started with Instagram’s 2-plus billion. Despite those mammoth numbers, Threads debut can teach every content marketer a practical lesson. Continue reading →]]> https://contentmarketinginstitute.com/articles/audience-response-threads-app/feed/ 0 https://contentmarketinginstitute.com/articles/verbs-writing-powerful-content https://contentmarketinginstitute.com/articles/verbs-writing-powerful-content#respond Thu, 13 Jul 2023 10:00:29 +0000 https://contentmarketinginstitute.com/?p=122488 You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and ineffective language by slashing through wasted, wimpy verbs. Continue reading →]]> https://contentmarketinginstitute.com/articles/verbs-writing-powerful-content/feed/ 0 https://contentmarketinginstitute.com/articles/build-content-practice-blueprint https://contentmarketinginstitute.com/articles/build-content-practice-blueprint#respond Wed, 12 Jul 2023 10:00:52 +0000 https://contentmarketinginstitute.com/?p=133619 Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint. Continue reading →]]> https://contentmarketinginstitute.com/articles/build-content-practice-blueprint/feed/ 0 https://contentmarketinginstitute.com/articles/point-of-view-architecture https://contentmarketinginstitute.com/articles/point-of-view-architecture#respond Tue, 11 Jul 2023 10:00:09 +0000 https://contentmarketinginstitute.com/?p=133555 Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand. Continue reading →]]> https://contentmarketinginstitute.com/articles/point-of-view-architecture/feed/ 0 https://contentmarketinginstitute.com/articles/automated-ai-generated-content https://contentmarketinginstitute.com/articles/automated-ai-generated-content#respond Fri, 07 Jul 2023 10:00:45 +0000 https://contentmarketinginstitute.com/?p=133627 Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight? Continue reading →]]> https://contentmarketinginstitute.com/articles/automated-ai-generated-content/feed/ 0 https://contentmarketinginstitute.com/articles/skills-content-marketer-success https://contentmarketinginstitute.com/articles/skills-content-marketer-success#respond Thu, 06 Jul 2023 10:00:13 +0000 https://contentmarketinginstitute.com/?p=133600 Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders. Continue reading →]]> https://contentmarketinginstitute.com/articles/skills-content-marketer-success/feed/ 0