Google’s mobile-first indexing makes the user experience even more important for brands. But how do you meet the high expectations of mobile users? And how can you make the case for improving your site? Two of Google’s best share how. Continue reading
How to Rock Mobile Native Advertising
Imagine a piece of sponsored content appearing at the top of The New York Times’ most-emailed articles list. It happened to work from T Brand Studio. Now someone from that team shares the secrets to creating a great native ad. Continue reading
How to Produce Quick and Effective Video Content With Your Phone
With more marketers seeing video’s influence rise, how can you leverage your phone to shoot video and follow an effective process to create more timely, valuable videos for your audience? Start with these three tips. Continue reading
3 Things I Learned About Content Marketing From Robots and Drones
What can content marketers learn at the Consumer Electronics Show? I asked that same question. Then I discovered the C Space at CES and realized what a powerful impact technology has on content strategy, creation, and distribution. Continue reading
Should You Optimize Content for Google AMP and Facebook Instant Articles?
Thinking about optimizing content for Google AMP and Facebook Instant Articles? Let’s look at the pros and cons, and the four questions you should ask. Then use three tools to ensure that your site lives in a mobile-friendly world. Continue reading
Is Your Content Ready for the Mobile Takeover?
Our plugged-in-yet-untethered lifestyle known as mobile has taken over. What’s a content professional to do? Be prepared and be even better prepared. Here are six ways to ensure that your site is ready for the mobile takeover. Continue reading
How to Write Content That Engages Mobile Readers
Your responsive website’s spectacular mobile design means you’re prepared for Google’s new emphasis on mobile-friendly search results, right? Wrong. You’re neglecting the most critical feature – mobile copywriting. Yes, it’s a thing. Continue reading
‘Delete This Email!’ Why Mobile Email Matters to Your Business
Let’s get right to the point. This article is gonna hurt, because it’s about the No. 1 mistake your business is making with the most powerful online marketing tool – email. Find out what four tips to steal from brands that are doing it right. Continue reading
Piecing Together Content’s Role in a Mobile Marketing Strategy
In this episode, Robert and Joe rant a bit about a new content marketing awards program before discussing their confusion about a speech from a Dell marketing executive on the future of traditional publishing. They also offer their take on where content marketing fits into a mobile marketing strategy and explore a #ThisOldMarketing example from USAA. Continue reading
How to Serve Up Value With Mobile Content Marketing
UK-based Brand Perfect — an online community for brands, designers and developers — offers up its favorite apps for mobile content marketing from B2C brands. Mobile content marketing can be a balancing act. Find out how to serve up valuable mobile content without pushing your audience too far. Continue reading
