https://contentmarketinginstitute.com Content Marketing Institute Thu, 20 Jul 2023 16:03:55 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/content-lifespan-research https://contentmarketinginstitute.com/articles/content-lifespan-research#respond Fri, 21 Jul 2023 10:00:07 +0000 https://contentmarketinginstitute.com/?p=133748 Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-lifespan-research/feed/ 0 https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions#respond Tue, 18 Jul 2023 10:00:34 +0000 https://contentmarketinginstitute.com/?p=133655 Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry. Continue reading →]]> https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions/feed/ 0 https://contentmarketinginstitute.com/articles/build-content-practice-blueprint https://contentmarketinginstitute.com/articles/build-content-practice-blueprint#respond Wed, 12 Jul 2023 10:00:52 +0000 https://contentmarketinginstitute.com/?p=133619 Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint. Continue reading →]]> https://contentmarketinginstitute.com/articles/build-content-practice-blueprint/feed/ 0 https://contentmarketinginstitute.com/articles/point-of-view-architecture https://contentmarketinginstitute.com/articles/point-of-view-architecture#respond Tue, 11 Jul 2023 10:00:09 +0000 https://contentmarketinginstitute.com/?p=133555 Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand. Continue reading →]]> https://contentmarketinginstitute.com/articles/point-of-view-architecture/feed/ 0 https://contentmarketinginstitute.com/articles/hit-pause-content-tech-ai https://contentmarketinginstitute.com/articles/hit-pause-content-tech-ai#respond Tue, 27 Jun 2023 10:00:43 +0000 https://contentmarketinginstitute.com/?p=133450 Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this question first. Continue reading →]]> https://contentmarketinginstitute.com/articles/hit-pause-content-tech-ai/feed/ 0 https://contentmarketinginstitute.com/articles/content-strategy-tech-buying https://contentmarketinginstitute.com/articles/content-strategy-tech-buying#respond Fri, 23 Jun 2023 10:00:01 +0000 https://contentmarketinginstitute.com/?p=133433 ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-strategy-tech-buying/feed/ 0 https://contentmarketinginstitute.com/articles/content-intent-improve-relationship-sales https://contentmarketinginstitute.com/articles/content-intent-improve-relationship-sales#respond Tue, 20 Jun 2023 10:00:33 +0000 https://contentmarketinginstitute.com/?p=133368 Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-intent-improve-relationship-sales/feed/ 0 https://contentmarketinginstitute.com/articles/generative-ai-tools-view-content-marketing https://contentmarketinginstitute.com/articles/generative-ai-tools-view-content-marketing#respond Tue, 13 Jun 2023 10:00:02 +0000 https://contentmarketinginstitute.com/?p=133295 How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content. Continue reading →]]> https://contentmarketinginstitute.com/articles/generative-ai-tools-view-content-marketing/feed/ 0 https://contentmarketinginstitute.com/articles/mnemonic-content-strategy https://contentmarketinginstitute.com/articles/mnemonic-content-strategy#respond Tue, 30 May 2023 10:00:17 +0000 https://contentmarketinginstitute.com/?p=133101 To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how. Continue reading →]]> https://contentmarketinginstitute.com/articles/mnemonic-content-strategy/feed/ 0 https://contentmarketinginstitute.com/articles/marketing-climate-change-gartner-research https://contentmarketinginstitute.com/articles/marketing-climate-change-gartner-research#respond Fri, 26 May 2023 10:00:02 +0000 https://contentmarketinginstitute.com/?p=133075 Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond. Continue reading →]]> https://contentmarketinginstitute.com/articles/marketing-climate-change-gartner-research/feed/ 0