https://contentmarketinginstitute.com Content Marketing Institute Thu, 20 Jul 2023 16:03:55 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/content-lifespan-research https://contentmarketinginstitute.com/articles/content-lifespan-research#respond Fri, 21 Jul 2023 10:00:07 +0000 https://contentmarketinginstitute.com/?p=133748 Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-lifespan-research/feed/ 0 https://contentmarketinginstitute.com/articles/improve-content-marketing-downtime https://contentmarketinginstitute.com/articles/improve-content-marketing-downtime#respond Wed, 19 Jul 2023 10:00:57 +0000 https://contentmarketinginstitute.com/?p=127884 People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things. Continue reading →]]> https://contentmarketinginstitute.com/articles/improve-content-marketing-downtime/feed/ 0 https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions#respond Tue, 18 Jul 2023 10:00:34 +0000 https://contentmarketinginstitute.com/?p=133655 Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry. Continue reading →]]> https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions/feed/ 0 https://contentmarketinginstitute.com/articles/build-content-practice-blueprint https://contentmarketinginstitute.com/articles/build-content-practice-blueprint#respond Wed, 12 Jul 2023 10:00:52 +0000 https://contentmarketinginstitute.com/?p=133619 Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint. Continue reading →]]> https://contentmarketinginstitute.com/articles/build-content-practice-blueprint/feed/ 0 https://contentmarketinginstitute.com/articles/point-of-view-architecture https://contentmarketinginstitute.com/articles/point-of-view-architecture#respond Tue, 11 Jul 2023 10:00:09 +0000 https://contentmarketinginstitute.com/?p=133555 Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand. Continue reading →]]> https://contentmarketinginstitute.com/articles/point-of-view-architecture/feed/ 0 https://contentmarketinginstitute.com/articles/content-creation-authorship-ai https://contentmarketinginstitute.com/articles/content-creation-authorship-ai#respond Wed, 05 Jul 2023 10:00:17 +0000 https://contentmarketinginstitute.com/?p=133573 Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-creation-authorship-ai/feed/ 0 https://contentmarketinginstitute.com/articles/economic-predictions-marketing https://contentmarketinginstitute.com/articles/economic-predictions-marketing#respond Fri, 30 Jun 2023 10:00:38 +0000 https://contentmarketinginstitute.com/?p=133534 Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things. Continue reading →]]> https://contentmarketinginstitute.com/articles/economic-predictions-marketing/feed/ 0 https://contentmarketinginstitute.com/articles/agile-fixes-marketing-operations https://contentmarketinginstitute.com/articles/agile-fixes-marketing-operations#respond Thu, 29 Jun 2023 10:00:46 +0000 https://contentmarketinginstitute.com/?p=133521 You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these three ideas to make it happen. Continue reading →]]> https://contentmarketinginstitute.com/articles/agile-fixes-marketing-operations/feed/ 0 https://contentmarketinginstitute.com/articles/hit-pause-content-tech-ai https://contentmarketinginstitute.com/articles/hit-pause-content-tech-ai#respond Tue, 27 Jun 2023 10:00:43 +0000 https://contentmarketinginstitute.com/?p=133450 Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this question first. Continue reading →]]> https://contentmarketinginstitute.com/articles/hit-pause-content-tech-ai/feed/ 0 https://contentmarketinginstitute.com/articles/content-strategy-tech-buying https://contentmarketinginstitute.com/articles/content-strategy-tech-buying#respond Fri, 23 Jun 2023 10:00:01 +0000 https://contentmarketinginstitute.com/?p=133433 ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-strategy-tech-buying/feed/ 0