https://contentmarketinginstitute.com Content Marketing Institute Thu, 20 Jul 2023 16:03:55 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/content-lifespan-research https://contentmarketinginstitute.com/articles/content-lifespan-research#respond Fri, 21 Jul 2023 10:00:07 +0000 https://contentmarketinginstitute.com/?p=133748 Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-lifespan-research/feed/ 0 https://contentmarketinginstitute.com/articles/automated-ai-generated-content https://contentmarketinginstitute.com/articles/automated-ai-generated-content#respond Fri, 07 Jul 2023 10:00:45 +0000 https://contentmarketinginstitute.com/?p=133627 Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight? Continue reading →]]> https://contentmarketinginstitute.com/articles/automated-ai-generated-content/feed/ 0 https://contentmarketinginstitute.com/articles/content-marketing-demand-generation-research https://contentmarketinginstitute.com/articles/content-marketing-demand-generation-research#respond Wed, 19 Apr 2023 10:00:43 +0000 https://contentmarketinginstitute.com/?p=132510 Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-marketing-demand-generation-research/feed/ 0 https://contentmarketinginstitute.com/articles/tech-content-marketing-research https://contentmarketinginstitute.com/articles/tech-content-marketing-research#respond Wed, 22 Mar 2023 10:00:36 +0000 https://contentmarketinginstitute.com/?p=132067 Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. Continue reading →]]> https://contentmarketinginstitute.com/articles/tech-content-marketing-research/feed/ 0 https://contentmarketinginstitute.com/articles/remarkable-content-process-debate https://contentmarketinginstitute.com/articles/remarkable-content-process-debate#respond Tue, 21 Mar 2023 10:00:39 +0000 https://contentmarketinginstitute.com/?p=132128 Can you create remarkable content without a process (and people who create and follow processes)? Robert Rose says you can't – no matter what Steve Jobs once claimed. Here's why. Continue reading →]]> https://contentmarketinginstitute.com/articles/remarkable-content-process-debate/feed/ 0 https://contentmarketinginstitute.com/articles/branded-educational-content-programs https://contentmarketinginstitute.com/articles/branded-educational-content-programs#respond Fri, 17 Mar 2023 10:00:26 +0000 https://contentmarketinginstitute.com/?p=132099 Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products. Continue reading →]]> https://contentmarketinginstitute.com/articles/branded-educational-content-programs/feed/ 0 https://contentmarketinginstitute.com/articles/true-demand-generation https://contentmarketinginstitute.com/articles/true-demand-generation#respond Tue, 14 Mar 2023 10:00:34 +0000 https://contentmarketinginstitute.com/?p=132012 Does true demand generation get the support it deserves from your brand? The kind that propelled millions to buy a Rubik’s Cube, a Toyota Corolla, or even an iPhone? Robert Rose explains why true demand gen is a must. Continue reading →]]> https://contentmarketinginstitute.com/articles/true-demand-generation/feed/ 0 https://contentmarketinginstitute.com/articles/big-content-ideas-small-packages https://contentmarketinginstitute.com/articles/big-content-ideas-small-packages#respond Tue, 07 Mar 2023 11:00:07 +0000 https://contentmarketinginstitute.com/?p=131906 George Lucas wanted to make a sci-fi movie, so he dreamed up a great story to fit the medium. But that format-first approach doesn’t work for content marketing. Robert Rose explains why not – and what to do instead. Continue reading →]]> https://contentmarketinginstitute.com/articles/big-content-ideas-small-packages/feed/ 0 https://contentmarketinginstitute.com/articles/content-integrated-marketing-strategy https://contentmarketinginstitute.com/articles/content-integrated-marketing-strategy#respond Tue, 28 Feb 2023 11:00:39 +0000 https://contentmarketinginstitute.com/?p=131767 Content teams face increasing demands to create. But what rarely comes after those requests is an interest in uniting for an integrated marketing strategy. Robert Rose shares why that’s a big mistake and how to change it. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-integrated-marketing-strategy/feed/ 0 https://contentmarketinginstitute.com/articles/enterprise-marketers-challenges-opportunities-research https://contentmarketinginstitute.com/articles/enterprise-marketers-challenges-opportunities-research#respond Wed, 22 Feb 2023 11:00:31 +0000 https://contentmarketinginstitute.com/?p=131733 What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research. Continue reading →]]> https://contentmarketinginstitute.com/articles/enterprise-marketers-challenges-opportunities-research/feed/ 0