https://contentmarketinginstitute.com Content Marketing Institute Thu, 20 Jul 2023 16:03:55 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/content-lifespan-research https://contentmarketinginstitute.com/articles/content-lifespan-research#respond Fri, 21 Jul 2023 10:00:07 +0000 https://contentmarketinginstitute.com/?p=133748 Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-lifespan-research/feed/ 0 https://contentmarketinginstitute.com/articles/audience-response-threads-app https://contentmarketinginstitute.com/articles/audience-response-threads-app#respond Fri, 14 Jul 2023 10:00:22 +0000 https://contentmarketinginstitute.com/?p=133697 How did Threads get to 100-plus million users this past week? It started with Instagram’s 2-plus billion. Despite those mammoth numbers, Threads debut can teach every content marketer a practical lesson. Continue reading →]]> https://contentmarketinginstitute.com/articles/audience-response-threads-app/feed/ 0 https://contentmarketinginstitute.com/articles/automated-ai-generated-content https://contentmarketinginstitute.com/articles/automated-ai-generated-content#respond Fri, 07 Jul 2023 10:00:45 +0000 https://contentmarketinginstitute.com/?p=133627 Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight? Continue reading →]]> https://contentmarketinginstitute.com/articles/automated-ai-generated-content/feed/ 0 https://contentmarketinginstitute.com/articles/economic-predictions-marketing https://contentmarketinginstitute.com/articles/economic-predictions-marketing#respond Fri, 30 Jun 2023 10:00:38 +0000 https://contentmarketinginstitute.com/?p=133534 Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things. Continue reading →]]> https://contentmarketinginstitute.com/articles/economic-predictions-marketing/feed/ 0 https://contentmarketinginstitute.com/articles/content-strategy-tech-buying https://contentmarketinginstitute.com/articles/content-strategy-tech-buying#respond Fri, 23 Jun 2023 10:00:01 +0000 https://contentmarketinginstitute.com/?p=133433 ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-strategy-tech-buying/feed/ 0 https://contentmarketinginstitute.com/articles/marketing-lesson-pride-month https://contentmarketinginstitute.com/articles/marketing-lesson-pride-month#respond Fri, 16 Jun 2023 10:00:27 +0000 https://contentmarketinginstitute.com/?p=133359 You’ll never create successful marketing if you ask how to create a memorable message that resonates with all audiences. That lesson was learned this month in the reaction to Pride celebrations by brands, including Bud Light and Sesame Street. Continue reading →]]> https://contentmarketinginstitute.com/articles/marketing-lesson-pride-month/feed/ 0 https://contentmarketinginstitute.com/articles/company-culture-new-thinking https://contentmarketinginstitute.com/articles/company-culture-new-thinking#respond Fri, 09 Jun 2023 10:00:20 +0000 https://contentmarketinginstitute.com/?p=133238 New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs. Continue reading →]]> https://contentmarketinginstitute.com/articles/company-culture-new-thinking/feed/ 0 https://contentmarketinginstitute.com/articles/chief-strategy-officer-survey-findings https://contentmarketinginstitute.com/articles/chief-strategy-officer-survey-findings#respond Fri, 02 Jun 2023 10:00:44 +0000 https://contentmarketinginstitute.com/?p=133150 New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses. Continue reading →]]> https://contentmarketinginstitute.com/articles/chief-strategy-officer-survey-findings/feed/ 0 https://contentmarketinginstitute.com/articles/marketing-climate-change-gartner-research https://contentmarketinginstitute.com/articles/marketing-climate-change-gartner-research#respond Fri, 26 May 2023 10:00:02 +0000 https://contentmarketinginstitute.com/?p=133075 Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond. Continue reading →]]> https://contentmarketinginstitute.com/articles/marketing-climate-change-gartner-research/feed/ 0 https://contentmarketinginstitute.com/articles/google-ai-tools-search https://contentmarketinginstitute.com/articles/google-ai-tools-search#respond Fri, 19 May 2023 10:00:34 +0000 https://contentmarketinginstitute.com/?p=133009 Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search. Continue reading →]]> https://contentmarketinginstitute.com/articles/google-ai-tools-search/feed/ 0