https://contentmarketinginstitute.com Content Marketing Institute Thu, 20 Jul 2023 11:12:40 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/future-email-marketing-experts https://contentmarketinginstitute.com/articles/future-email-marketing-experts#respond Thu, 20 Jul 2023 10:00:24 +0000 https://contentmarketinginstitute.com/?p=133724 Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives. Continue reading →]]> https://contentmarketinginstitute.com/articles/future-email-marketing-experts/feed/ 0 https://contentmarketinginstitute.com/articles/outsmart-instagram-algorithm-strategies https://contentmarketinginstitute.com/articles/outsmart-instagram-algorithm-strategies#respond Wed, 28 Jun 2023 10:00:01 +0000 https://contentmarketinginstitute.com/?p=133458 Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of the visually oriented platforms. Continue reading →]]> https://contentmarketinginstitute.com/articles/outsmart-instagram-algorithm-strategies/feed/ 0 https://contentmarketinginstitute.com/articles/seo-content-design-tips https://contentmarketinginstitute.com/articles/seo-content-design-tips#respond Thu, 22 Jun 2023 10:00:14 +0000 https://contentmarketinginstitute.com/?p=133391 SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages. Continue reading →]]> https://contentmarketinginstitute.com/articles/seo-content-design-tips/feed/ 0 https://contentmarketinginstitute.com/articles/cranberry-club-content-lessons https://contentmarketinginstitute.com/articles/cranberry-club-content-lessons#respond Wed, 07 Jun 2023 10:00:08 +0000 https://contentmarketinginstitute.com/?p=133127 Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer. Continue reading →]]> https://contentmarketinginstitute.com/articles/cranberry-club-content-lessons/feed/ 0 https://contentmarketinginstitute.com/articles/feedback-engagement-strategy https://contentmarketinginstitute.com/articles/feedback-engagement-strategy#respond Thu, 18 May 2023 10:00:41 +0000 https://contentmarketinginstitute.com/?p=132988 How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy. Continue reading →]]> https://contentmarketinginstitute.com/articles/feedback-engagement-strategy/feed/ 0 https://contentmarketinginstitute.com/articles/government-agencies-social-media-content https://contentmarketinginstitute.com/articles/government-agencies-social-media-content#respond Thu, 20 Apr 2023 10:00:15 +0000 https://contentmarketinginstitute.com/?p=132564 Bureaucratic content usually causes people to keep scrolling. But these local, state, and federal agencies have found an antidote, creatively connecting with their constituents by humanizing their content. Continue reading →]]> https://contentmarketinginstitute.com/articles/government-agencies-social-media-content/feed/ 0 https://contentmarketinginstitute.com/articles/internal-content-distribution-strategy https://contentmarketinginstitute.com/articles/internal-content-distribution-strategy#respond Wed, 05 Apr 2023 10:00:08 +0000 https://contentmarketinginstitute.com/?p=132324 Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required. Continue reading →]]> https://contentmarketinginstitute.com/articles/internal-content-distribution-strategy/feed/ 0 https://contentmarketinginstitute.com/articles/simplified-keyword-research https://contentmarketinginstitute.com/articles/simplified-keyword-research#respond Thu, 16 Mar 2023 10:00:45 +0000 https://contentmarketinginstitute.com/?p=132046 Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions. Continue reading →]]> https://contentmarketinginstitute.com/articles/simplified-keyword-research/feed/ 0 https://contentmarketinginstitute.com/articles/influencer-marketing-metrics-tools https://contentmarketinginstitute.com/articles/influencer-marketing-metrics-tools#respond Thu, 23 Feb 2023 11:00:04 +0000 https://contentmarketinginstitute.com/?p=131666 Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading →]]> https://contentmarketinginstitute.com/articles/influencer-marketing-metrics-tools/feed/ 0 https://contentmarketinginstitute.com/articles/twitter-content-marketers https://contentmarketinginstitute.com/articles/twitter-content-marketers#respond Thu, 02 Feb 2023 11:00:21 +0000 https://contentmarketinginstitute.com/?p=131481 Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree. Continue reading →]]> https://contentmarketinginstitute.com/articles/twitter-content-marketers/feed/ 0