https://contentmarketinginstitute.com Content Marketing Institute Thu, 20 Jul 2023 11:12:40 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/future-email-marketing-experts https://contentmarketinginstitute.com/articles/future-email-marketing-experts#respond Thu, 20 Jul 2023 10:00:24 +0000 https://contentmarketinginstitute.com/?p=133724 Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives. Continue reading →]]> https://contentmarketinginstitute.com/articles/future-email-marketing-experts/feed/ 0 https://contentmarketinginstitute.com/articles/cranberry-club-content-lessons https://contentmarketinginstitute.com/articles/cranberry-club-content-lessons#respond Wed, 07 Jun 2023 10:00:08 +0000 https://contentmarketinginstitute.com/?p=133127 Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer. Continue reading →]]> https://contentmarketinginstitute.com/articles/cranberry-club-content-lessons/feed/ 0 https://contentmarketinginstitute.com/articles/five-essential-elements-to-a-great-newsletter/ https://contentmarketinginstitute.com/articles/five-essential-elements-to-a-great-newsletter/#comments Thu, 19 Jan 2023 11:00:09 +0000 http://www.contentmarketinginstitute.com/?p=1004 Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters. Continue reading →]]> https://contentmarketinginstitute.com/articles/five-essential-elements-to-a-great-newsletter/feed/ 4 https://contentmarketinginstitute.com/articles/email-marketing-unsubscribe-strategy https://contentmarketinginstitute.com/articles/email-marketing-unsubscribe-strategy#respond Mon, 29 Aug 2022 10:00:52 +0000 https://contentmarketinginstitute.com/?p=120244 As email service providers make it easier for people to opt out of emails, evolve your unsubscribe strategy, so it works for both your brand and your audience. Continue reading →]]> https://contentmarketinginstitute.com/articles/email-marketing-unsubscribe-strategy/feed/ 0 https://contentmarketinginstitute.com/articles/linkedin-newsletter-successful https://contentmarketinginstitute.com/articles/linkedin-newsletter-successful#respond Mon, 01 Aug 2022 10:00:18 +0000 https://contentmarketinginstitute.com/?p=128265 Starting a LinkedIn newsletter requires a lot of decisions. Here are some tips to help you execute it successfully. Continue reading →]]> https://contentmarketinginstitute.com/articles/linkedin-newsletter-successful/feed/ 0 https://contentmarketinginstitute.com/articles/new-email-kpi https://contentmarketinginstitute.com/articles/new-email-kpi#respond Tue, 19 Jul 2022 10:00:23 +0000 https://contentmarketinginstitute.com/?p=128106 Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it. Continue reading →]]> https://contentmarketinginstitute.com/articles/new-email-kpi/feed/ 0 https://contentmarketinginstitute.com/articles/linkedin-newsletters-results-brands https://contentmarketinginstitute.com/articles/linkedin-newsletters-results-brands#respond Wed, 19 Jan 2022 11:00:12 +0000 https://contentmarketinginstitute.com/?p=124590 Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned. Continue reading →]]> https://contentmarketinginstitute.com/articles/linkedin-newsletters-results-brands/feed/ 0 https://contentmarketinginstitute.com/articles/email-design-trends https://contentmarketinginstitute.com/articles/email-design-trends#respond Tue, 18 Jan 2022 11:00:55 +0000 https://contentmarketinginstitute.com/?p=124514 Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let's check out three design trends that will rule this year. Continue reading →]]> https://contentmarketinginstitute.com/articles/email-design-trends/feed/ 0 https://contentmarketinginstitute.com/articles/writing-email-opened-read/ https://contentmarketinginstitute.com/articles/writing-email-opened-read/#respond Tue, 16 Nov 2021 11:00:32 +0000 https://contentmarketinginstitute.com/?p=123385 Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers. Continue reading →]]> https://contentmarketinginstitute.com/articles/writing-email-opened-read/feed/ 0 https://contentmarketinginstitute.com/articles/vidyard-porsche-hallmark-content-examples/ https://contentmarketinginstitute.com/articles/vidyard-porsche-hallmark-content-examples/#respond Fri, 13 Aug 2021 10:00:34 +0000 https://contentmarketinginstitute.com/?p=121841 New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to promote a new service. Continue reading →]]> https://contentmarketinginstitute.com/articles/vidyard-porsche-hallmark-content-examples/feed/ 0