https://contentmarketinginstitute.com Content Marketing Institute Thu, 20 Jul 2023 11:12:40 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/future-email-marketing-experts https://contentmarketinginstitute.com/articles/future-email-marketing-experts#respond Thu, 20 Jul 2023 10:00:24 +0000 https://contentmarketinginstitute.com/?p=133724 Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives. Continue reading →]]> https://contentmarketinginstitute.com/articles/future-email-marketing-experts/feed/ 0 https://contentmarketinginstitute.com/articles/skills-content-marketer-success https://contentmarketinginstitute.com/articles/skills-content-marketer-success#respond Thu, 06 Jul 2023 10:00:13 +0000 https://contentmarketinginstitute.com/?p=133600 Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders. Continue reading →]]> https://contentmarketinginstitute.com/articles/skills-content-marketer-success/feed/ 0 https://contentmarketinginstitute.com/articles/create-disruptive-content-innovation https://contentmarketinginstitute.com/articles/create-disruptive-content-innovation#respond Thu, 25 May 2023 10:00:37 +0000 https://contentmarketinginstitute.com/?p=132455 Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success. Continue reading →]]> https://contentmarketinginstitute.com/articles/create-disruptive-content-innovation/feed/ 0 https://contentmarketinginstitute.com/articles/data-content-personalization https://contentmarketinginstitute.com/articles/data-content-personalization#respond Wed, 12 Apr 2023 10:00:10 +0000 https://contentmarketinginstitute.com/?p=132434 If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content. Continue reading →]]> https://contentmarketinginstitute.com/articles/data-content-personalization/feed/ 0 https://contentmarketinginstitute.com/articles/marketing-content-gen-z https://contentmarketinginstitute.com/articles/marketing-content-gen-z#respond Wed, 15 Mar 2023 10:00:01 +0000 https://contentmarketinginstitute.com/?p=131966 To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap. Continue reading →]]> https://contentmarketinginstitute.com/articles/marketing-content-gen-z/feed/ 0 https://contentmarketinginstitute.com/articles/transformation-team-alignment https://contentmarketinginstitute.com/articles/transformation-team-alignment#respond Wed, 08 Feb 2023 11:00:55 +0000 https://contentmarketinginstitute.com/?p=131511 Transformational changes at your company may make you excited, terrified, or both. But as a content team leader, you must focus on your team – get them on board and working – so the initiative succeeds. Here’s some help to do just that. Continue reading →]]> https://contentmarketinginstitute.com/articles/transformation-team-alignment/feed/ 0 https://contentmarketinginstitute.com/articles/content-inspire-better-normal https://contentmarketinginstitute.com/articles/content-inspire-better-normal#respond Wed, 11 Jan 2023 11:00:44 +0000 https://contentmarketinginstitute.com/?p=131148 Continue reading →]]> https://contentmarketinginstitute.com/articles/content-inspire-better-normal/feed/ 0 https://contentmarketinginstitute.com/articles/5-steps-mind-map-content-increase-reach/ https://contentmarketinginstitute.com/articles/5-steps-mind-map-content-increase-reach/#comments Mon, 09 Jan 2023 11:00:30 +0000 http://contentmarketinginstitute.com/?p=43703 Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading →]]> https://contentmarketinginstitute.com/articles/5-steps-mind-map-content-increase-reach/feed/ 11 https://contentmarketinginstitute.com/articles/strategic-frameworks-content-planning https://contentmarketinginstitute.com/articles/strategic-frameworks-content-planning#respond Thu, 05 Jan 2023 11:00:36 +0000 https://contentmarketinginstitute.com/?p=131055 Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today. Continue reading →]]> https://contentmarketinginstitute.com/articles/strategic-frameworks-content-planning/feed/ 0 https://contentmarketinginstitute.com/articles/land-o-lakes-brand-mission https://contentmarketinginstitute.com/articles/land-o-lakes-brand-mission#respond Mon, 21 Nov 2022 11:00:18 +0000 https://contentmarketinginstitute.com/?p=130374 With a new CEO on board, Land O’Lakes embarked on a three-year strategic communications plan to raise her and the brand’s profile. They found a mission greater than sales along the way. Continue reading →]]> https://contentmarketinginstitute.com/articles/land-o-lakes-brand-mission/feed/ 0