https://contentmarketinginstitute.com Content Marketing Institute Thu, 20 Jul 2023 11:12:40 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/future-email-marketing-experts https://contentmarketinginstitute.com/articles/future-email-marketing-experts#respond Thu, 20 Jul 2023 10:00:24 +0000 https://contentmarketinginstitute.com/?p=133724 Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives. Continue reading →]]> https://contentmarketinginstitute.com/articles/future-email-marketing-experts/feed/ 0 https://contentmarketinginstitute.com/articles/build-content-practice-blueprint https://contentmarketinginstitute.com/articles/build-content-practice-blueprint#respond Wed, 12 Jul 2023 10:00:52 +0000 https://contentmarketinginstitute.com/?p=133619 Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint. Continue reading →]]> https://contentmarketinginstitute.com/articles/build-content-practice-blueprint/feed/ 0 https://contentmarketinginstitute.com/articles/external-sources-content-trust https://contentmarketinginstitute.com/articles/external-sources-content-trust#respond Wed, 21 Jun 2023 10:00:12 +0000 https://contentmarketinginstitute.com/?p=93231 Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. Here’s how to do that. Continue reading →]]> https://contentmarketinginstitute.com/articles/external-sources-content-trust/feed/ 0 https://contentmarketinginstitute.com/articles/rethink-thought-leadership-strategy https://contentmarketinginstitute.com/articles/rethink-thought-leadership-strategy#respond Thu, 15 Jun 2023 10:00:11 +0000 https://contentmarketinginstitute.com/?p=133328 Distinguish your brand's value by reimagining your strategy for thought leadership content. It can help strengthen your sales partnerships – and your consumer relationships. Continue reading →]]> https://contentmarketinginstitute.com/articles/rethink-thought-leadership-strategy/feed/ 0 https://contentmarketinginstitute.com/articles/tips-create-case-studies-examples https://contentmarketinginstitute.com/articles/tips-create-case-studies-examples#respond Wed, 14 Jun 2023 10:00:28 +0000 https://contentmarketinginstitute.com/?p=133279 Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic. Continue reading →]]> https://contentmarketinginstitute.com/articles/tips-create-case-studies-examples/feed/ 0 https://contentmarketinginstitute.com/articles/process-brainstorming-team https://contentmarketinginstitute.com/articles/process-brainstorming-team#respond Wed, 31 May 2023 10:00:21 +0000 https://contentmarketinginstitute.com/?p=132373 Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience. Continue reading →]]> https://contentmarketinginstitute.com/articles/process-brainstorming-team/feed/ 0 https://contentmarketinginstitute.com/articles/create-disruptive-content-innovation https://contentmarketinginstitute.com/articles/create-disruptive-content-innovation#respond Thu, 25 May 2023 10:00:37 +0000 https://contentmarketinginstitute.com/?p=132455 Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success. Continue reading →]]> https://contentmarketinginstitute.com/articles/create-disruptive-content-innovation/feed/ 0 https://contentmarketinginstitute.com/articles/pro-quality-video-smartphone https://contentmarketinginstitute.com/articles/pro-quality-video-smartphone#respond Thu, 11 May 2023 10:00:56 +0000 https://contentmarketinginstitute.com/?p=132923 Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone. Continue reading →]]> https://contentmarketinginstitute.com/articles/pro-quality-video-smartphone/feed/ 0 https://contentmarketinginstitute.com/articles/interview-content-marketing-candidates https://contentmarketinginstitute.com/articles/interview-content-marketing-candidates#respond Thu, 27 Apr 2023 10:00:44 +0000 https://contentmarketinginstitute.com/?p=132603 Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead, try this technique to better assess your next content marketing team member. Continue reading →]]> https://contentmarketinginstitute.com/articles/interview-content-marketing-candidates/feed/ 0 https://contentmarketinginstitute.com/articles/global-customer-service-content https://contentmarketinginstitute.com/articles/global-customer-service-content#respond Wed, 26 Apr 2023 10:00:28 +0000 https://contentmarketinginstitute.com/?p=132652 Deliver the right message to the right person at the right time. But global companies face an added challenge – doing that in the customer’s native language. That's a translation strategy that must accompany their content strategy. Continue reading →]]> https://contentmarketinginstitute.com/articles/global-customer-service-content/feed/ 0