https://contentmarketinginstitute.com Content Marketing Institute Thu, 20 Jul 2023 11:12:40 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/future-email-marketing-experts https://contentmarketinginstitute.com/articles/future-email-marketing-experts#respond Thu, 20 Jul 2023 10:00:24 +0000 https://contentmarketinginstitute.com/?p=133724 Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives. Continue reading →]]> https://contentmarketinginstitute.com/articles/future-email-marketing-experts/feed/ 0 https://contentmarketinginstitute.com/articles/build-content-practice-blueprint https://contentmarketinginstitute.com/articles/build-content-practice-blueprint#respond Wed, 12 Jul 2023 10:00:52 +0000 https://contentmarketinginstitute.com/?p=133619 Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint. Continue reading →]]> https://contentmarketinginstitute.com/articles/build-content-practice-blueprint/feed/ 0 https://contentmarketinginstitute.com/articles/skills-content-marketer-success https://contentmarketinginstitute.com/articles/skills-content-marketer-success#respond Thu, 06 Jul 2023 10:00:13 +0000 https://contentmarketinginstitute.com/?p=133600 Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders. Continue reading →]]> https://contentmarketinginstitute.com/articles/skills-content-marketer-success/feed/ 0 https://contentmarketinginstitute.com/articles/transformation-team-alignment https://contentmarketinginstitute.com/articles/transformation-team-alignment#respond Wed, 08 Feb 2023 11:00:55 +0000 https://contentmarketinginstitute.com/?p=131511 Transformational changes at your company may make you excited, terrified, or both. But as a content team leader, you must focus on your team – get them on board and working – so the initiative succeeds. Here’s some help to do just that. Continue reading →]]> https://contentmarketinginstitute.com/articles/transformation-team-alignment/feed/ 0 https://contentmarketinginstitute.com/articles/content-inspire-better-normal https://contentmarketinginstitute.com/articles/content-inspire-better-normal#respond Wed, 11 Jan 2023 11:00:44 +0000 https://contentmarketinginstitute.com/?p=131148 Continue reading →]]> https://contentmarketinginstitute.com/articles/content-inspire-better-normal/feed/ 0 https://contentmarketinginstitute.com/articles/5-steps-mind-map-content-increase-reach/ https://contentmarketinginstitute.com/articles/5-steps-mind-map-content-increase-reach/#comments Mon, 09 Jan 2023 11:00:30 +0000 http://contentmarketinginstitute.com/?p=43703 Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading →]]> https://contentmarketinginstitute.com/articles/5-steps-mind-map-content-increase-reach/feed/ 11 https://contentmarketinginstitute.com/articles/strategic-frameworks-content-planning https://contentmarketinginstitute.com/articles/strategic-frameworks-content-planning#respond Thu, 05 Jan 2023 11:00:36 +0000 https://contentmarketinginstitute.com/?p=131055 Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today. Continue reading →]]> https://contentmarketinginstitute.com/articles/strategic-frameworks-content-planning/feed/ 0 https://contentmarketinginstitute.com/articles/differentiate-content-idea https://contentmarketinginstitute.com/articles/differentiate-content-idea#respond Thu, 10 Nov 2022 11:00:03 +0000 https://contentmarketinginstitute.com/?p=130296 Mark Levy knows a thing or two about helping people and brands find content differentiators, which he describes as the “big sexy idea.” Try his process to create one for yourself or your company. Continue reading →]]> https://contentmarketinginstitute.com/articles/differentiate-content-idea/feed/ 0 https://contentmarketinginstitute.com/articles/create-diverse-inclusive-content https://contentmarketinginstitute.com/articles/create-diverse-inclusive-content#respond Mon, 07 Nov 2022 11:00:35 +0000 https://contentmarketinginstitute.com/?p=130085 Your customers are changing. They aren’t going to accept excuses about insensitive campaigns or lack of diversity in your content. That’s why you need to L-I-S-T-E-N now. Continue reading →]]> https://contentmarketinginstitute.com/articles/create-diverse-inclusive-content/feed/ 0 https://contentmarketinginstitute.com/articles/drive-content-marketing-forward https://contentmarketinginstitute.com/articles/drive-content-marketing-forward#respond Wed, 28 Sep 2022 10:00:12 +0000 https://contentmarketinginstitute.com/?p=129420 Content is no longer enough. Content marketers must rethink everything, from their program’s strategy to a professional career path and even their mission. Find out what matters in content now from the Content Marketing World 2022 keynote speakers. Continue reading →]]> https://contentmarketinginstitute.com/articles/drive-content-marketing-forward/feed/ 0