https://contentmarketinginstitute.com Content Marketing Institute Thu, 20 Jul 2023 11:12:40 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/future-email-marketing-experts https://contentmarketinginstitute.com/articles/future-email-marketing-experts#respond Thu, 20 Jul 2023 10:00:24 +0000 https://contentmarketinginstitute.com/?p=133724 Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives. Continue reading →]]> https://contentmarketinginstitute.com/articles/future-email-marketing-experts/feed/ 0 https://contentmarketinginstitute.com/articles/great-content-marketing-articles https://contentmarketinginstitute.com/articles/great-content-marketing-articles#respond Thu, 22 Dec 2022 11:00:28 +0000 https://contentmarketinginstitute.com/?p=130980 Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023. Continue reading →]]> https://contentmarketinginstitute.com/articles/great-content-marketing-articles/feed/ 0 https://contentmarketinginstitute.com/articles/skills-content-marketer/ https://contentmarketinginstitute.com/articles/skills-content-marketer/#comments Wed, 09 Nov 2022 11:00:38 +0000 http://contentmarketinginstitute.com/?p=51947 Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up? Continue reading →]]> https://contentmarketinginstitute.com/articles/skills-content-marketer/feed/ 13 https://contentmarketinginstitute.com/articles/hated-marketing-business-expressions https://contentmarketinginstitute.com/articles/hated-marketing-business-expressions#respond Tue, 13 Sep 2022 10:00:49 +0000 https://contentmarketinginstitute.com/?p=129152 Even experts get the buzzword blues. How many of these industry clichés and overused terms will you hear at Content Marketing World or on #CMWorld this week? We don’t suggest calling anyone out – but we don’t mind if you keep score. Continue reading →]]> https://contentmarketinginstitute.com/articles/hated-marketing-business-expressions/feed/ 0 https://contentmarketinginstitute.com/articles/purposeful-marketing-purpose-washing https://contentmarketinginstitute.com/articles/purposeful-marketing-purpose-washing#respond Thu, 01 Sep 2022 10:00:56 +0000 https://contentmarketinginstitute.com/?p=128985 Everyone involved in content, marketing, and communications feels the heat. Consumers expect brands to take a stand (and support it with actions). But the risks of stepping wrong are real. These tips from Content Marketing World speakers will help you get it right. Continue reading →]]> https://contentmarketinginstitute.com/articles/purposeful-marketing-purpose-washing/feed/ 0 https://contentmarketinginstitute.com/articles/youtube-video-tips-improve https://contentmarketinginstitute.com/articles/youtube-video-tips-improve#respond Wed, 03 Aug 2022 10:00:49 +0000 https://contentmarketinginstitute.com/?p=128435 Continue reading →]]> https://contentmarketinginstitute.com/articles/youtube-video-tips-improve/feed/ 0 https://contentmarketinginstitute.com/articles/content-marketing-goals-matter-business https://contentmarketinginstitute.com/articles/content-marketing-goals-matter-business#respond Mon, 16 May 2022 10:00:40 +0000 https://contentmarketinginstitute.com/?p=93282 Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-marketing-goals-matter-business/feed/ 0 https://contentmarketinginstitute.com/articles/nft-content-marketers https://contentmarketinginstitute.com/articles/nft-content-marketers#respond Thu, 28 Apr 2022 10:00:26 +0000 https://contentmarketinginstitute.com/?p=126615 Brands like Gap, Coca-Cola, and Reebok have made splashy forays into NFTs. But before you mint an NFT, take a step back to learn what they are and how to know if they’re a good fit for your company. Continue reading →]]> https://contentmarketinginstitute.com/articles/nft-content-marketers/feed/ 0 https://contentmarketinginstitute.com/articles/award-winning-content-hbo/ https://contentmarketinginstitute.com/articles/award-winning-content-hbo/#respond Wed, 27 Oct 2021 10:00:37 +0000 https://contentmarketinginstitute.com/?p=123063 What happens when an audience falls in love with your content series – and then the series gets canceled? HBO and HBO Max’s senior vice president of multicultural marketing takes you behind the scenes of the content experiences that help them keep audience's engaged even when their favorite programming ends. Continue reading →]]> https://contentmarketinginstitute.com/articles/award-winning-content-hbo/feed/ 0 https://contentmarketinginstitute.com/articles/award-winning-b2c-content-aarp/ https://contentmarketinginstitute.com/articles/award-winning-b2c-content-aarp/#respond Thu, 30 Sep 2021 10:00:03 +0000 https://contentmarketinginstitute.com/?p=122574 AARP targets a huge audience – people in the United States over 50. But that doesn’t mean they don’t focus on niches too. The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it. Continue reading →]]> https://contentmarketinginstitute.com/articles/award-winning-b2c-content-aarp/feed/ 0