https://contentmarketinginstitute.com Content Marketing Institute Wed, 19 Jul 2023 10:00:59 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/improve-content-marketing-downtime https://contentmarketinginstitute.com/articles/improve-content-marketing-downtime#respond Wed, 19 Jul 2023 10:00:57 +0000 https://contentmarketinginstitute.com/?p=127884 People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things. Continue reading →]]> https://contentmarketinginstitute.com/articles/improve-content-marketing-downtime/feed/ 0 https://contentmarketinginstitute.com/articles/economic-predictions-marketing https://contentmarketinginstitute.com/articles/economic-predictions-marketing#respond Fri, 30 Jun 2023 10:00:38 +0000 https://contentmarketinginstitute.com/?p=133534 Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things. Continue reading →]]> https://contentmarketinginstitute.com/articles/economic-predictions-marketing/feed/ 0 https://contentmarketinginstitute.com/articles/agile-fixes-marketing-operations https://contentmarketinginstitute.com/articles/agile-fixes-marketing-operations#respond Thu, 29 Jun 2023 10:00:46 +0000 https://contentmarketinginstitute.com/?p=133521 You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these three ideas to make it happen. Continue reading →]]> https://contentmarketinginstitute.com/articles/agile-fixes-marketing-operations/feed/ 0 https://contentmarketinginstitute.com/articles/marketing-lesson-pride-month https://contentmarketinginstitute.com/articles/marketing-lesson-pride-month#respond Fri, 16 Jun 2023 10:00:27 +0000 https://contentmarketinginstitute.com/?p=133359 You’ll never create successful marketing if you ask how to create a memorable message that resonates with all audiences. That lesson was learned this month in the reaction to Pride celebrations by brands, including Bud Light and Sesame Street. Continue reading →]]> https://contentmarketinginstitute.com/articles/marketing-lesson-pride-month/feed/ 0 https://contentmarketinginstitute.com/articles/company-culture-new-thinking https://contentmarketinginstitute.com/articles/company-culture-new-thinking#respond Fri, 09 Jun 2023 10:00:20 +0000 https://contentmarketinginstitute.com/?p=133238 New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs. Continue reading →]]> https://contentmarketinginstitute.com/articles/company-culture-new-thinking/feed/ 0 https://contentmarketinginstitute.com/articles/ai-content-detection-tools https://contentmarketinginstitute.com/articles/ai-content-detection-tools#respond Thu, 08 Jun 2023 10:00:14 +0000 https://contentmarketinginstitute.com/?p=133184 Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them. Continue reading →]]> https://contentmarketinginstitute.com/articles/ai-content-detection-tools/feed/ 0 https://contentmarketinginstitute.com/articles/modern-content-optimization-framework https://contentmarketinginstitute.com/articles/modern-content-optimization-framework#respond Tue, 06 Jun 2023 10:00:33 +0000 https://contentmarketinginstitute.com/?p=133174 The ideal content optimization framework considers intent, authority, internal context, and external context. Here's how to build one that works for the way audiences find and consume information today. Continue reading →]]> https://contentmarketinginstitute.com/articles/modern-content-optimization-framework/feed/ 0 https://contentmarketinginstitute.com/articles/process-brainstorming-team https://contentmarketinginstitute.com/articles/process-brainstorming-team#respond Wed, 31 May 2023 10:00:21 +0000 https://contentmarketinginstitute.com/?p=132373 Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience. Continue reading →]]> https://contentmarketinginstitute.com/articles/process-brainstorming-team/feed/ 0 https://contentmarketinginstitute.com/articles/create-disruptive-content-innovation https://contentmarketinginstitute.com/articles/create-disruptive-content-innovation#respond Thu, 25 May 2023 10:00:37 +0000 https://contentmarketinginstitute.com/?p=132455 Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success. Continue reading →]]> https://contentmarketinginstitute.com/articles/create-disruptive-content-innovation/feed/ 0 https://contentmarketinginstitute.com/articles/content-marketing-in-house-agencies https://contentmarketinginstitute.com/articles/content-marketing-in-house-agencies#respond Fri, 12 May 2023 10:00:23 +0000 https://contentmarketinginstitute.com/?p=132944 Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-marketing-in-house-agencies/feed/ 0