https://contentmarketinginstitute.com Content Marketing Institute Wed, 19 Jul 2023 10:00:59 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/improve-content-marketing-downtime https://contentmarketinginstitute.com/articles/improve-content-marketing-downtime#respond Wed, 19 Jul 2023 10:00:57 +0000 https://contentmarketinginstitute.com/?p=127884 People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things. Continue reading →]]> https://contentmarketinginstitute.com/articles/improve-content-marketing-downtime/feed/ 0 https://contentmarketinginstitute.com/articles/skills-content-marketer-success https://contentmarketinginstitute.com/articles/skills-content-marketer-success#respond Thu, 06 Jul 2023 10:00:13 +0000 https://contentmarketinginstitute.com/?p=133600 Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders. Continue reading →]]> https://contentmarketinginstitute.com/articles/skills-content-marketer-success/feed/ 0 https://contentmarketinginstitute.com/articles/company-culture-new-thinking https://contentmarketinginstitute.com/articles/company-culture-new-thinking#respond Fri, 09 Jun 2023 10:00:20 +0000 https://contentmarketinginstitute.com/?p=133238 New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs. Continue reading →]]> https://contentmarketinginstitute.com/articles/company-culture-new-thinking/feed/ 0 https://contentmarketinginstitute.com/articles/b2b-marketing-teams-products https://contentmarketinginstitute.com/articles/b2b-marketing-teams-products#respond Tue, 09 May 2023 10:00:24 +0000 https://contentmarketinginstitute.com/?p=132783 When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem. Continue reading →]]> https://contentmarketinginstitute.com/articles/b2b-marketing-teams-products/feed/ 0 https://contentmarketinginstitute.com/articles/internal-content-distribution-strategy https://contentmarketinginstitute.com/articles/internal-content-distribution-strategy#respond Wed, 05 Apr 2023 10:00:08 +0000 https://contentmarketinginstitute.com/?p=132324 Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required. Continue reading →]]> https://contentmarketinginstitute.com/articles/internal-content-distribution-strategy/feed/ 0 https://contentmarketinginstitute.com/articles/content-visibility-collaboration https://contentmarketinginstitute.com/articles/content-visibility-collaboration#respond Tue, 04 Apr 2023 10:00:44 +0000 https://contentmarketinginstitute.com/?p=132316 It’s not easy to overcome the collaboration fears that keep teams from working together. But giving everyone visibility into the content plans can help your organization produce more and better content. Robert Rose explains.   Continue reading →]]> https://contentmarketinginstitute.com/articles/content-visibility-collaboration/feed/ 0 https://contentmarketinginstitute.com/articles/content-team-career-development https://contentmarketinginstitute.com/articles/content-team-career-development#respond Wed, 04 Jan 2023 11:00:18 +0000 https://contentmarketinginstitute.com/?p=131036 Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-team-career-development/feed/ 0 https://contentmarketinginstitute.com/articles/content-marketing-statistics https://contentmarketinginstitute.com/articles/content-marketing-statistics#respond Thu, 15 Dec 2022 11:00:39 +0000 https://contentmarketinginstitute.com/?p=130907 The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-marketing-statistics/feed/ 0 https://contentmarketinginstitute.com/articles/tools-content-marketing-team-successful/ https://contentmarketinginstitute.com/articles/tools-content-marketing-team-successful/#respond Tue, 29 Nov 2022 11:00:02 +0000 https://contentmarketinginstitute.com/?p=97180 Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page. Continue reading →]]> https://contentmarketinginstitute.com/articles/tools-content-marketing-team-successful/feed/ 0 https://contentmarketinginstitute.com/articles/chief-content-officer-job-description/ https://contentmarketinginstitute.com/articles/chief-content-officer-job-description/#comments Tue, 15 Nov 2022 11:00:01 +0000 http://blog.junta42.com/?p=3122 Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to becoming one. Continue reading →]]> https://contentmarketinginstitute.com/articles/chief-content-officer-job-description/feed/ 16