https://contentmarketinginstitute.com Content Marketing Institute Wed, 19 Jul 2023 10:00:59 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/improve-content-marketing-downtime https://contentmarketinginstitute.com/articles/improve-content-marketing-downtime#respond Wed, 19 Jul 2023 10:00:57 +0000 https://contentmarketinginstitute.com/?p=127884 People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things. Continue reading →]]> https://contentmarketinginstitute.com/articles/improve-content-marketing-downtime/feed/ 0 https://contentmarketinginstitute.com/articles/verbs-writing-powerful-content https://contentmarketinginstitute.com/articles/verbs-writing-powerful-content#respond Thu, 13 Jul 2023 10:00:29 +0000 https://contentmarketinginstitute.com/?p=122488 You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and ineffective language by slashing through wasted, wimpy verbs. Continue reading →]]> https://contentmarketinginstitute.com/articles/verbs-writing-powerful-content/feed/ 0 https://contentmarketinginstitute.com/articles/content-creation-authorship-ai https://contentmarketinginstitute.com/articles/content-creation-authorship-ai#respond Wed, 05 Jul 2023 10:00:17 +0000 https://contentmarketinginstitute.com/?p=133573 Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-creation-authorship-ai/feed/ 0 https://contentmarketinginstitute.com/articles/outsmart-instagram-algorithm-strategies https://contentmarketinginstitute.com/articles/outsmart-instagram-algorithm-strategies#respond Wed, 28 Jun 2023 10:00:01 +0000 https://contentmarketinginstitute.com/?p=133458 Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of the visually oriented platforms. Continue reading →]]> https://contentmarketinginstitute.com/articles/outsmart-instagram-algorithm-strategies/feed/ 0 https://contentmarketinginstitute.com/articles/external-sources-content-trust https://contentmarketinginstitute.com/articles/external-sources-content-trust#respond Wed, 21 Jun 2023 10:00:12 +0000 https://contentmarketinginstitute.com/?p=93231 Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. Here’s how to do that. Continue reading →]]> https://contentmarketinginstitute.com/articles/external-sources-content-trust/feed/ 0 https://contentmarketinginstitute.com/articles/tips-create-case-studies-examples https://contentmarketinginstitute.com/articles/tips-create-case-studies-examples#respond Wed, 14 Jun 2023 10:00:28 +0000 https://contentmarketinginstitute.com/?p=133279 Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic. Continue reading →]]> https://contentmarketinginstitute.com/articles/tips-create-case-studies-examples/feed/ 0 https://contentmarketinginstitute.com/articles/cranberry-club-content-lessons https://contentmarketinginstitute.com/articles/cranberry-club-content-lessons#respond Wed, 07 Jun 2023 10:00:08 +0000 https://contentmarketinginstitute.com/?p=133127 Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer. Continue reading →]]> https://contentmarketinginstitute.com/articles/cranberry-club-content-lessons/feed/ 0 https://contentmarketinginstitute.com/articles/feedback-engagement-strategy https://contentmarketinginstitute.com/articles/feedback-engagement-strategy#respond Thu, 18 May 2023 10:00:41 +0000 https://contentmarketinginstitute.com/?p=132988 How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy. Continue reading →]]> https://contentmarketinginstitute.com/articles/feedback-engagement-strategy/feed/ 0 https://contentmarketinginstitute.com/articles/pro-quality-video-smartphone https://contentmarketinginstitute.com/articles/pro-quality-video-smartphone#respond Thu, 11 May 2023 10:00:56 +0000 https://contentmarketinginstitute.com/?p=132923 Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone. Continue reading →]]> https://contentmarketinginstitute.com/articles/pro-quality-video-smartphone/feed/ 0 https://contentmarketinginstitute.com/articles/interview-content-marketing-candidates https://contentmarketinginstitute.com/articles/interview-content-marketing-candidates#respond Thu, 27 Apr 2023 10:00:44 +0000 https://contentmarketinginstitute.com/?p=132603 Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead, try this technique to better assess your next content marketing team member. Continue reading →]]> https://contentmarketinginstitute.com/articles/interview-content-marketing-candidates/feed/ 0