https://contentmarketinginstitute.com Content Marketing Institute Wed, 12 Jul 2023 02:40:35 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions#respond Tue, 18 Jul 2023 10:00:34 +0000 https://contentmarketinginstitute.com/?p=133655 Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry. Continue reading →]]> https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions/feed/ 0 https://contentmarketinginstitute.com/articles/build-content-practice-blueprint https://contentmarketinginstitute.com/articles/build-content-practice-blueprint#respond Wed, 12 Jul 2023 10:00:52 +0000 https://contentmarketinginstitute.com/?p=133619 Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint. Continue reading →]]> https://contentmarketinginstitute.com/articles/build-content-practice-blueprint/feed/ 0 https://contentmarketinginstitute.com/articles/point-of-view-architecture https://contentmarketinginstitute.com/articles/point-of-view-architecture#respond Tue, 11 Jul 2023 10:00:09 +0000 https://contentmarketinginstitute.com/?p=133555 Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand. Continue reading →]]> https://contentmarketinginstitute.com/articles/point-of-view-architecture/feed/ 0 https://contentmarketinginstitute.com/articles/content-creation-authorship-ai https://contentmarketinginstitute.com/articles/content-creation-authorship-ai#respond Wed, 05 Jul 2023 10:00:17 +0000 https://contentmarketinginstitute.com/?p=133573 Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-creation-authorship-ai/feed/ 0 https://contentmarketinginstitute.com/articles/economic-predictions-marketing https://contentmarketinginstitute.com/articles/economic-predictions-marketing#respond Fri, 30 Jun 2023 10:00:38 +0000 https://contentmarketinginstitute.com/?p=133534 Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things. Continue reading →]]> https://contentmarketinginstitute.com/articles/economic-predictions-marketing/feed/ 0 https://contentmarketinginstitute.com/articles/agile-fixes-marketing-operations https://contentmarketinginstitute.com/articles/agile-fixes-marketing-operations#respond Thu, 29 Jun 2023 10:00:46 +0000 https://contentmarketinginstitute.com/?p=133521 You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these three ideas to make it happen. Continue reading →]]> https://contentmarketinginstitute.com/articles/agile-fixes-marketing-operations/feed/ 0 https://contentmarketinginstitute.com/articles/content-intent-improve-relationship-sales https://contentmarketinginstitute.com/articles/content-intent-improve-relationship-sales#respond Tue, 20 Jun 2023 10:00:33 +0000 https://contentmarketinginstitute.com/?p=133368 Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-intent-improve-relationship-sales/feed/ 0 https://contentmarketinginstitute.com/articles/rethink-thought-leadership-strategy https://contentmarketinginstitute.com/articles/rethink-thought-leadership-strategy#respond Thu, 15 Jun 2023 10:00:11 +0000 https://contentmarketinginstitute.com/?p=133328 Distinguish your brand's value by reimagining your strategy for thought leadership content. It can help strengthen your sales partnerships – and your consumer relationships. Continue reading →]]> https://contentmarketinginstitute.com/articles/rethink-thought-leadership-strategy/feed/ 0 https://contentmarketinginstitute.com/articles/generative-ai-tools-view-content-marketing https://contentmarketinginstitute.com/articles/generative-ai-tools-view-content-marketing#respond Tue, 13 Jun 2023 10:00:02 +0000 https://contentmarketinginstitute.com/?p=133295 How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content. Continue reading →]]> https://contentmarketinginstitute.com/articles/generative-ai-tools-view-content-marketing/feed/ 0 https://contentmarketinginstitute.com/articles/company-culture-new-thinking https://contentmarketinginstitute.com/articles/company-culture-new-thinking#respond Fri, 09 Jun 2023 10:00:20 +0000 https://contentmarketinginstitute.com/?p=133238 New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs. Continue reading →]]> https://contentmarketinginstitute.com/articles/company-culture-new-thinking/feed/ 0