https://contentmarketinginstitute.com Content Marketing Institute Tue, 11 Jul 2023 12:56:09 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions#respond Tue, 18 Jul 2023 10:00:34 +0000 https://contentmarketinginstitute.com/?p=133655 Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry. Continue reading →]]> https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions/feed/ 0 https://contentmarketinginstitute.com/articles/point-of-view-architecture https://contentmarketinginstitute.com/articles/point-of-view-architecture#respond Tue, 11 Jul 2023 10:00:09 +0000 https://contentmarketinginstitute.com/?p=133555 Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand. Continue reading →]]> https://contentmarketinginstitute.com/articles/point-of-view-architecture/feed/ 0 https://contentmarketinginstitute.com/articles/hit-pause-content-tech-ai https://contentmarketinginstitute.com/articles/hit-pause-content-tech-ai#respond Tue, 27 Jun 2023 10:00:43 +0000 https://contentmarketinginstitute.com/?p=133450 Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this question first. Continue reading →]]> https://contentmarketinginstitute.com/articles/hit-pause-content-tech-ai/feed/ 0 https://contentmarketinginstitute.com/articles/content-intent-improve-relationship-sales https://contentmarketinginstitute.com/articles/content-intent-improve-relationship-sales#respond Tue, 20 Jun 2023 10:00:33 +0000 https://contentmarketinginstitute.com/?p=133368 Plan your content to match customer intent with this no-tech, three-step process. You'll end up with content that helps both your prospects and your sales team. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-intent-improve-relationship-sales/feed/ 0 https://contentmarketinginstitute.com/articles/generative-ai-tools-view-content-marketing https://contentmarketinginstitute.com/articles/generative-ai-tools-view-content-marketing#respond Tue, 13 Jun 2023 10:00:02 +0000 https://contentmarketinginstitute.com/?p=133295 How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content. Continue reading →]]> https://contentmarketinginstitute.com/articles/generative-ai-tools-view-content-marketing/feed/ 0 https://contentmarketinginstitute.com/articles/modern-content-optimization-framework https://contentmarketinginstitute.com/articles/modern-content-optimization-framework#respond Tue, 06 Jun 2023 10:00:33 +0000 https://contentmarketinginstitute.com/?p=133174 The ideal content optimization framework considers intent, authority, internal context, and external context. Here's how to build one that works for the way audiences find and consume information today. Continue reading →]]> https://contentmarketinginstitute.com/articles/modern-content-optimization-framework/feed/ 0 https://contentmarketinginstitute.com/articles/mnemonic-content-strategy https://contentmarketinginstitute.com/articles/mnemonic-content-strategy#respond Tue, 30 May 2023 10:00:17 +0000 https://contentmarketinginstitute.com/?p=133101 To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how. Continue reading →]]> https://contentmarketinginstitute.com/articles/mnemonic-content-strategy/feed/ 0 https://contentmarketinginstitute.com/articles/create-distinctive-content-ai https://contentmarketinginstitute.com/articles/create-distinctive-content-ai#respond Tue, 23 May 2023 10:00:11 +0000 https://contentmarketinginstitute.com/?p=133039 What's missing from your content? Google's new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it. Continue reading →]]> https://contentmarketinginstitute.com/articles/create-distinctive-content-ai/feed/ 0 https://contentmarketinginstitute.com/articles/measuring-brand-awareness https://contentmarketinginstitute.com/articles/measuring-brand-awareness#respond Tue, 16 May 2023 10:00:42 +0000 https://contentmarketinginstitute.com/?p=132952 You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey. Continue reading →]]> https://contentmarketinginstitute.com/articles/measuring-brand-awareness/feed/ 0 https://contentmarketinginstitute.com/articles/b2b-marketing-teams-products https://contentmarketinginstitute.com/articles/b2b-marketing-teams-products#respond Tue, 09 May 2023 10:00:24 +0000 https://contentmarketinginstitute.com/?p=132783 When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem. Continue reading →]]> https://contentmarketinginstitute.com/articles/b2b-marketing-teams-products/feed/ 0