https://contentmarketinginstitute.com Content Marketing Institute Wed, 12 Jul 2023 02:40:35 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions#respond Tue, 18 Jul 2023 10:00:34 +0000 https://contentmarketinginstitute.com/?p=133655 Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry. Continue reading →]]> https://contentmarketinginstitute.com/articles/ai-jump-to-conclusions/feed/ 0 https://contentmarketinginstitute.com/articles/build-content-practice-blueprint https://contentmarketinginstitute.com/articles/build-content-practice-blueprint#respond Wed, 12 Jul 2023 10:00:52 +0000 https://contentmarketinginstitute.com/?p=133619 Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint. Continue reading →]]> https://contentmarketinginstitute.com/articles/build-content-practice-blueprint/feed/ 0 https://contentmarketinginstitute.com/articles/automated-ai-generated-content https://contentmarketinginstitute.com/articles/automated-ai-generated-content#respond Fri, 07 Jul 2023 10:00:45 +0000 https://contentmarketinginstitute.com/?p=133627 Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight? Continue reading →]]> https://contentmarketinginstitute.com/articles/automated-ai-generated-content/feed/ 0 https://contentmarketinginstitute.com/articles/content-creation-authorship-ai https://contentmarketinginstitute.com/articles/content-creation-authorship-ai#respond Wed, 05 Jul 2023 10:00:17 +0000 https://contentmarketinginstitute.com/?p=133573 Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-creation-authorship-ai/feed/ 0 https://contentmarketinginstitute.com/articles/hit-pause-content-tech-ai https://contentmarketinginstitute.com/articles/hit-pause-content-tech-ai#respond Tue, 27 Jun 2023 10:00:43 +0000 https://contentmarketinginstitute.com/?p=133450 Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this question first. Continue reading →]]> https://contentmarketinginstitute.com/articles/hit-pause-content-tech-ai/feed/ 0 https://contentmarketinginstitute.com/articles/content-strategy-tech-buying https://contentmarketinginstitute.com/articles/content-strategy-tech-buying#respond Fri, 23 Jun 2023 10:00:01 +0000 https://contentmarketinginstitute.com/?p=133433 ContentTECH Summit featured deep dives into many tech trends and tips this week, from video to SEO to (of course) AI. Robert Rose recaps a few of the highlights – and offers his take on the one question to answer before you even think about buying any new technology. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-strategy-tech-buying/feed/ 0 https://contentmarketinginstitute.com/articles/generative-ai-tools-view-content-marketing https://contentmarketinginstitute.com/articles/generative-ai-tools-view-content-marketing#respond Tue, 13 Jun 2023 10:00:02 +0000 https://contentmarketinginstitute.com/?p=133295 How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content. Continue reading →]]> https://contentmarketinginstitute.com/articles/generative-ai-tools-view-content-marketing/feed/ 0 https://contentmarketinginstitute.com/articles/ai-content-detection-tools https://contentmarketinginstitute.com/articles/ai-content-detection-tools#respond Thu, 08 Jun 2023 10:00:14 +0000 https://contentmarketinginstitute.com/?p=133184 Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them. Continue reading →]]> https://contentmarketinginstitute.com/articles/ai-content-detection-tools/feed/ 0 https://contentmarketinginstitute.com/articles/create-distinctive-content-ai https://contentmarketinginstitute.com/articles/create-distinctive-content-ai#respond Tue, 23 May 2023 10:00:11 +0000 https://contentmarketinginstitute.com/?p=133039 What's missing from your content? Google's new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it. Continue reading →]]> https://contentmarketinginstitute.com/articles/create-distinctive-content-ai/feed/ 0 https://contentmarketinginstitute.com/articles/google-ai-tools-search https://contentmarketinginstitute.com/articles/google-ai-tools-search#respond Fri, 19 May 2023 10:00:34 +0000 https://contentmarketinginstitute.com/?p=133009 Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search. Continue reading →]]> https://contentmarketinginstitute.com/articles/google-ai-tools-search/feed/ 0