https://contentmarketinginstitute.com Content Marketing Institute Thu, 13 Jul 2023 10:00:31 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/verbs-writing-powerful-content https://contentmarketinginstitute.com/articles/verbs-writing-powerful-content#respond Thu, 13 Jul 2023 10:00:29 +0000 https://contentmarketinginstitute.com/?p=122488 You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and ineffective language by slashing through wasted, wimpy verbs. Continue reading →]]> https://contentmarketinginstitute.com/articles/verbs-writing-powerful-content/feed/ 0 https://contentmarketinginstitute.com/articles/content-creation-authorship-ai https://contentmarketinginstitute.com/articles/content-creation-authorship-ai#respond Wed, 05 Jul 2023 10:00:17 +0000 https://contentmarketinginstitute.com/?p=133573 Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-creation-authorship-ai/feed/ 0 https://contentmarketinginstitute.com/articles/external-sources-content-trust https://contentmarketinginstitute.com/articles/external-sources-content-trust#respond Wed, 21 Jun 2023 10:00:12 +0000 https://contentmarketinginstitute.com/?p=93231 Third-party sources can elevate content with diverse viewpoints, examples, and experiences. In turn, your audience is more likely to recognize your brand as a publisher, not just a vendor. Here’s how to do that. Continue reading →]]> https://contentmarketinginstitute.com/articles/external-sources-content-trust/feed/ 0 https://contentmarketinginstitute.com/articles/rethink-thought-leadership-strategy https://contentmarketinginstitute.com/articles/rethink-thought-leadership-strategy#respond Thu, 15 Jun 2023 10:00:11 +0000 https://contentmarketinginstitute.com/?p=133328 Distinguish your brand's value by reimagining your strategy for thought leadership content. It can help strengthen your sales partnerships – and your consumer relationships. Continue reading →]]> https://contentmarketinginstitute.com/articles/rethink-thought-leadership-strategy/feed/ 0 https://contentmarketinginstitute.com/articles/tips-create-case-studies-examples https://contentmarketinginstitute.com/articles/tips-create-case-studies-examples#respond Wed, 14 Jun 2023 10:00:28 +0000 https://contentmarketinginstitute.com/?p=133279 Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic. Continue reading →]]> https://contentmarketinginstitute.com/articles/tips-create-case-studies-examples/feed/ 0 https://contentmarketinginstitute.com/articles/creating-valuable-content-checklist/ https://contentmarketinginstitute.com/articles/creating-valuable-content-checklist/#respond Wed, 17 May 2023 10:00:15 +0000 https://contentmarketinginstitute.com/?p=88533 Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist. Continue reading →]]> https://contentmarketinginstitute.com/articles/creating-valuable-content-checklist/feed/ 0 https://contentmarketinginstitute.com/articles/pro-quality-video-smartphone https://contentmarketinginstitute.com/articles/pro-quality-video-smartphone#respond Thu, 11 May 2023 10:00:56 +0000 https://contentmarketinginstitute.com/?p=132923 Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone. Continue reading →]]> https://contentmarketinginstitute.com/articles/pro-quality-video-smartphone/feed/ 0 https://contentmarketinginstitute.com/articles/formulas-writing-introductions-readers https://contentmarketinginstitute.com/articles/formulas-writing-introductions-readers#respond Wed, 03 May 2023 10:00:04 +0000 https://contentmarketinginstitute.com/?p=132746 Readers consume about 20% of the words on a web page. How can you change that? Take time to craft a powerful game-changer – the introduction. These seven methods can help. Continue reading →]]> https://contentmarketinginstitute.com/articles/formulas-writing-introductions-readers/feed/ 0 https://contentmarketinginstitute.com/articles/conversational-writing-tips https://contentmarketinginstitute.com/articles/conversational-writing-tips#respond Thu, 13 Apr 2023 10:00:09 +0000 https://contentmarketinginstitute.com/?p=118593 Engage your readers in a conversation with this writing advice, from breaking grammar laws to crafting simpler sentences. Continue reading →]]> https://contentmarketinginstitute.com/articles/conversational-writing-tips/feed/ 0 https://contentmarketinginstitute.com/articles/foolish-content-creation https://contentmarketinginstitute.com/articles/foolish-content-creation#respond Thu, 30 Mar 2023 10:00:35 +0000 https://contentmarketinginstitute.com/?p=132184 Many brands will run content “jokes” on April Fools’ Day. But foolish content knows no time of year. We looked at content from six brands to see who’s fooling around (and who isn’t). Do you agree? Continue reading →]]> https://contentmarketinginstitute.com/articles/foolish-content-creation/feed/ 0