https://contentmarketinginstitute.com Content Marketing Institute Thu, 06 Jul 2023 20:15:25 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.7 https://contentmarketinginstitute.com/articles/automated-ai-generated-content https://contentmarketinginstitute.com/articles/automated-ai-generated-content#respond Fri, 07 Jul 2023 10:00:45 +0000 https://contentmarketinginstitute.com/?p=133627 Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight? Continue reading →]]> https://contentmarketinginstitute.com/articles/automated-ai-generated-content/feed/ 0 https://contentmarketinginstitute.com/articles/chief-strategy-officer-survey-findings https://contentmarketinginstitute.com/articles/chief-strategy-officer-survey-findings#respond Fri, 02 Jun 2023 10:00:44 +0000 https://contentmarketinginstitute.com/?p=133150 New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses. Continue reading →]]> https://contentmarketinginstitute.com/articles/chief-strategy-officer-survey-findings/feed/ 0 https://contentmarketinginstitute.com/articles/content-marketing-demand-generation-research https://contentmarketinginstitute.com/articles/content-marketing-demand-generation-research#respond Wed, 19 Apr 2023 10:00:43 +0000 https://contentmarketinginstitute.com/?p=132510 Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI. Continue reading →]]> https://contentmarketinginstitute.com/articles/content-marketing-demand-generation-research/feed/ 0 https://contentmarketinginstitute.com/articles/tech-content-marketing-research https://contentmarketinginstitute.com/articles/tech-content-marketing-research#respond Wed, 22 Mar 2023 10:00:36 +0000 https://contentmarketinginstitute.com/?p=132067 Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. Continue reading →]]> https://contentmarketinginstitute.com/articles/tech-content-marketing-research/feed/ 0 https://contentmarketinginstitute.com/articles/enterprise-marketers-challenges-opportunities-research https://contentmarketinginstitute.com/articles/enterprise-marketers-challenges-opportunities-research#respond Wed, 22 Feb 2023 11:00:31 +0000 https://contentmarketinginstitute.com/?p=131733 What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research. Continue reading →]]> https://contentmarketinginstitute.com/articles/enterprise-marketers-challenges-opportunities-research/feed/ 0 https://contentmarketinginstitute.com/articles/visual-design-social-media-research https://contentmarketinginstitute.com/articles/visual-design-social-media-research#respond Wed, 15 Feb 2023 11:00:45 +0000 https://contentmarketinginstitute.com/?p=131566 If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content. Continue reading →]]> https://contentmarketinginstitute.com/articles/visual-design-social-media-research/feed/ 0 https://contentmarketinginstitute.com/articles/content-marketing-trends-success https://contentmarketinginstitute.com/articles/content-marketing-trends-success#respond Mon, 05 Dec 2022 11:00:10 +0000 https://contentmarketinginstitute.com/?p=130504 Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not). Continue reading →]]> https://contentmarketinginstitute.com/articles/content-marketing-trends-success/feed/ 0 https://contentmarketinginstitute.com/articles/manufacturing-content-marketing-challenges-research https://contentmarketinginstitute.com/articles/manufacturing-content-marketing-challenges-research#respond Wed, 16 Nov 2022 11:00:11 +0000 https://contentmarketinginstitute.com/?p=130327 Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Continue reading →]]> https://contentmarketinginstitute.com/articles/manufacturing-content-marketing-challenges-research/feed/ 0 https://contentmarketinginstitute.com/articles/chief-content-officer-job-description/ https://contentmarketinginstitute.com/articles/chief-content-officer-job-description/#comments Tue, 15 Nov 2022 11:00:01 +0000 http://blog.junta42.com/?p=3122 Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to becoming one. Continue reading →]]> https://contentmarketinginstitute.com/articles/chief-content-officer-job-description/feed/ 16 https://contentmarketinginstitute.com/articles/video-storytelling-research https://contentmarketinginstitute.com/articles/video-storytelling-research#respond Thu, 27 Oct 2022 10:00:08 +0000 https://contentmarketinginstitute.com/?p=129911 Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey. Continue reading →]]> https://contentmarketinginstitute.com/articles/video-storytelling-research/feed/ 0