Aaron Agius is an experienced search, content and social marketer. He has worked with some of the world’s largest and most recognized brands to build their online presence. See more from Aaron at Louder Online.
Updated June 30, 2022
Marketers often resort to guest blogging as a “get rich quick” SEO tactic to secure backlinks that help their content rank better in search.
As far back as 2014, then-head of Google’s web spam team Matt Cutts disavowed this practice, saying: “(S)tick a fork in it: Guest blogging is done; it’s just gotten too spammy.”
Updated May 24, 2022
If you aren’t getting sufficient ongoing executive support for your content marketing, look at the writing on the wall.
Are you communicating with the C-suite in ways that will get them to sit up and notice what content marketing is doing for the brand? You might be if you’re making any of these six mistakes.
Read on to figure out the problem and how to remedy them fairly easily, so you win the attention and budget from your company’s leadership.Continue Reading
Updated May 19, 2022
If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals.
But how do you know what the best channels are? This succinct guide outlines which distribution options work best, based on your goals and audience.Continue Reading
Updated Sept. 13, 2021
At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing takes time to gain momentum.
But the two can work together. PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition.Continue Reading
The least favorite blogging format is also the most successful – roundup posts.
Yes, roundups still rank the most effective blog format, according to Orbit Media’s seventh annual Blogging Survey published in fall 2020.
Roundups are the least favorite blog format but one of the most successful, according to @Orbiteers 2020 #blogging survey via @CMIContent. Click To TweetWith that in mind, let’s explore a few ways to do roundup articles better – that don’t just include quote after quote in hopes the experts will share and expand your audience – and still deliver the results your business demands.Continue Reading
Usually considered the domain of customer service professionals, live chat has big potential for content marketers.
Your tried-and-tested methods of collecting and analyzing website and social data still involve a lot of guesswork.
Continue Reading
Editor’s note: We updated this previously published article to help you get more from livestreams.
Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine.
The most straightforward way of revitalizing your content marketing is to jettison some content pieces that just aren’t working for your brand. Here are six options you should consider first. Then you can focus on producing content that your audience (as well as search engines) will love.
Without a documented workflow, how do you create, distribute, and promote content consistently?
Without a documented workflow, how can you avoid disruption to your content marketing when a team member leaves?
Without a documented workflow, how can your whole team be on the same page?
Planning your annual content audit is something most marketers are hard pushed to get excited about. Audits take time, they’re tedious and, frankly, they’re dull as ditchwater.
They’re also extremely important. Given how integral content is to the health of your brand, your visibility online. and your overall sales and marketing, you owe it to your business to keep your content in good working order.
