Andrew Davis wrote for Charles Kuralt and produced for NBC. He's worked for the Muppets and MTV. He co-founded, built, and sold a marketing agency. You might have seen him on The Today Show or in The New York Times. He's a best-selling author and one of the most influential marketers in the world. Follow Andrew on Twitter @DrewDavisHere.
“Stress is an epidemic,” says Maureen Jann. “It’s almost worse than COVID,” she adds in her 2022 Content Marketing World session focused on managing marketer burnout.
Maureen knows our pain.
Earlier this year, her team at NeoLuxe Marketing asked 1,000 marketers to gauge how run-down they felt as a result of their work. After all, it is good to know we’re not alone.Continue Reading
Marketers, we find ourselves in a quandary: We want to automate as much of our marketing as possible, yet we don’t want any of it to feel automated.
We’d love to be able to just set it and forget it. But great content marketing is designed to build relationships (that drive revenue). And unfortunately, automating our communication can make that goal harder – not easier – to achieve.Continue Reading
You didn’t ask for it, but we’re dishing it out anyway.
Welcome to Unsolicited Advice, where I dish out some content marketing guidance to one unsuspecting target – whether they want it or not.
This month, I offer advice to the CEO of a customer relationship management software company that needs a lesson on the value of customer relationships.Continue Reading
You didn’t ask for it, but we’re dishing it out anyway.
Welcome to Unsolicited Advice, where I dish out some content marketing guidance to one unsuspecting target – whether they want it or not.
This month’s advice goes to a marketing leader at a B2B software company.Continue Reading
Welcome to Unsolicited Advice, where I dish out some content marketing guidance to one unsuspecting target – whether they wanted it or not.
Dejan Mitkovski
Head of Analytics
Google
Dear Mr. Mitkovski,
There is a metric missing from Google Analytics, and it’s the number that would transform marketing forever.Continue Reading
This month, Andrew Davis dresses down an Academy Award winner for failing to make amends after her clothing line got snagged in a content controversy of its own design.
This month, Andrew Davis pleads with Jodi Allen, executive vice president and chief marketing officer at the rental car company Hertz, to give its blog experience a much-needed upgrade.
This issue, Andrew serves up some unsolicited advice to all of those software marketers offering free trials (and free sales bombardment).
This issue, Andrew Davis serves up some unsolicited advice to all of those marketers looking to hitch a ride on the next big thing.
This issue, Andrew Davis serves up some unsolicited advice to anyone relying too heavily on marketing automation tools.
