One of the most common questions in content marketing is, “What is high-quality content?” Unfortunately, there is no simple answer. Quality has technical aspects, such as grammar, as well as more qualitative dimensions, such as whether your business’ story moves readers on an emotional level.
This post will discuss a very important aspect of business storytelling: clarity. Clear writing may not be the single, defining element of quality, but without it, readers are unlikely to be persuaded by your story — or take action on any business purpose that stands behind it. Continue Reading
In my opinion, the most useless advice that often gets passed along by content marketing “experts” is this: “Create awesome content!!“As if using exaggerated adjectives and punctuation could help anyone figure out how to do this. 
We’re all familiar with sticker shock; but with content marketing, staffing shock is the problem that has many of our heads spinning.
Football players have been known to take ballet lessons to improve balance, footwork, and other skills that give them a competitive edge on the field. In a similar way, content marketers can use pay-per-click (PPC), a seemingly unrelated discipline, to tune up critical components of their game. 
We all know how essential quality website content is. However, continually producing content that meets high quality standards while still meeting performance goals can become an overwhelming challenge when working with clients who haven’t yet jumped on the content marketing bandwagon.
Appealing to multiple audiences is one of the biggest challenges in creating content for corporate websites.
If you think meta descriptions are no longer important, this post may change your mind. In fact, with the rise of social media, they are more valuable than ever.
