Natalya Minkovsky is a content strategist who lives and works in Washington, DC. Follow her on Twitter @hejhejnatalya.
In the latest issue of CCO magazine, Idea Garage once again brought a content smorgasbord.
In 1994, O.J. Simpson drove his white Ford Bronco down Interstate 405 in Los Angeles and into the pages of media history, with dozens of police cars in pursuit. The chase turned Ford’s popular truck model into an infamous icon – one the automaker decided to retire in 1996. But almost 25 years later, the brand is looking to drive the Bronco story in a new direction.
I never gave much thought to library marketing until I met Angela Hursh, content team leader in the marketing department of the Public Library of Cincinnati and Hamilton County. Going to my neighborhood library to browse and check out books is one of my favorite things to do; I’ve been visiting on a regular basis for as long as I can remember. As a dedicated bookworm, I took for granted the effort of marketing the library does to reach people for whom visiting isn’t second nature.
While my personal interest is book-centric, libraries offer much more to the local community, of course. At the library you can learn a new language, get help with your income taxes, or use a 3-D printer. Parents can bring their kids for story time. Teens have a safe, comfortable space in which to do their homework. Senior citizens can take computer classes.
Have you ever loved a tape’s print design? I mean, really loved a tape’s print design? Loved it so much that when that print was discontinued, you took to social media to express your disappointment?
David Rodgers knows what it’s like when people get attached to their favorite tape designs. He is the senior digital marketing manager at ShurTech Brands, where he’s responsible for the Duck Tape brand along with FrogTape painter’s tape, Painter’s Mate Green, and the rest of the company’s DIY and home-solution brands. His team creates social media content for Duck Tape and monitors social media conversations about the product.Continue Reading
Discoverable, adaptive, and reusable, oh my! Learn how to make your digital content super flexible and findable using a concept called “structured content.”
You publish hundreds of content assets a year – everything from e-books and videos to blog posts and snackable social content. You “atomize” content, reusing and repurposing narrative content and visuals across overlapping projects. So far, so good.Continue Reading
