Sam Sebastian, Director of Local and B2B Markets for Google, presented the next evolution in the Mental Model of Marketing during his keynote presentation that closed out the first full day at Content Marketing World 2012.
He first explained where the notion of the “First Moment of Truth” in marketing came about. The phrase was coined by Procter & Gamble, based on its discovery that shoppers make up their minds about a product within three to seven seconds — or the time it takes to note a product on the shelf.Continue Reading
If you are a 
Content registration is sometimes considered a no-brainer in the content generation and distribution process: Write a white paper, eBook, or other content asset, put up a landing page and reg form, and you’re off, right? The problem is that registration can create friction in the lead generation and nurturing process. Marketers need to strategically decide when it’s appropriate to ask for contact details in exchange for content — and how much information to request.
