Dan Steiner is an author and legal marketing expert from Austin, Texas. He is the owner and marketing director at Vintage Legal Marketing, an award-winning law firm marketing agency serving lawyers in both the USA and Canada. His work has been featured in a number of publications, including Forbes, Entrepreneur, and Inc. Have worked with numerous law firms over the years and have brought in millions of dollars’ worth of cases. Follow him on Twitter and LinkedIn.
On search result pages, Google works hard to provide searchers with the questions and the answers (or links to the answers).
You usually can see the question-answer functionality integration in two areas:
About Us webpages have two distinct audiences: (1) visitors with no knowledge of the brand and (2) visitors familiar with the products/services and/or the brand.
Your goals for these pages should be dual as well: (1) memorable enough for first-time visitors to consider becoming your customers or joining your community and (2) convincing enough to get hot leads to finally buy from you.
Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website.
To make that pitch to your brand’s executives, read on and grab some stats to support your case. Plus, explore a way video can become a revenue stream for your business.
Apparently, 61% of the most effective marketers are meeting with their content teams regularly. But imagine if other teams in the company were involved in content? How could that increase effectiveness?
One of the most inspiring examples of a company using the creative power of employees outside of the content team is Johnsonville, the Wisconsin-based sausage maker. The company asked its employees to help tell the brand story, and more than 100 employees responded to an open call. One of the results: Several awesome commercials were created, such as “Regular Speed Chase” by Brett and “Jeff and His Forest Friends” by Jeff. Continue Reading
I still remember the days when you had to go to the library or track down the phone number of an expert to get some questions answered. Now you just “ask” Google, visit Q&A sites, or tweet the question, and almost instantly get answers.
How well does your online content answer questions that your audience is asking? Your ability to helpfully answer critical questions not only assists your audience, but it also helps your SEO because search engines view sites that give satisfying answers as more valuable.Continue Reading
You really can’t have enough tools for your visuals to make your content stand out. New tools bring more inspiration, creativity, and more ways to get your images in front of relevant audiences.
The more tools you get to know, the more you are able to experiment, and the more varied your visual marketing tactics become. Therefore, I share some newer, less-discussed visual marketing tools to help you improve and diversify your visual content marketing strategy.Continue Reading
When you want to teach your audience how to do something, visualization is one of the easiest and most effective ways to build awesome media. While we’ve talked about more obvious ways to visualize an instruction such as a SlideShare presentation or a video, here are a few newer, more creative ways to visualize your how-to instruction.
