Are you feeling overwhelmed by all of your analytics? Last Friday I explained how to figure out the business goals for your website, assign dollar values and set up customized reports so you can view your key performance indicators (KPIs).

Taking these steps is a great start, but what do you do with this information? Ask yourself these three questions.Continue Reading

I’ve had a number of clients tell me, “I looked in my Analytics for about three hours yesterday and it was really cool, but I don’t know what I learned.” Do you suffer from from ERH (Eyes Rolling into Head) when you look at the multitude of reports in analytics? Most marketers do. It’s great to have all of this data, but it’s paralyzing as well. Where do you start?Continue Reading

This is the second post in a CMI series on Connection Cycle Marketing (CCM).  Our first article in this series offered an overview of CCM. Next up, we’ll look at one of the strategies and tactics to help with one of the first key components: Optimization.

The first rule of optimization is to  remember you are not optimizing a “website,” but actually optimizing the way your visitors/prospects THINK about your company and its offers.

With that in mind, it’s TLA time, folks (Three Letter Acronyms)! I’ll walk you through three types of optimization and their associated tests: what they are, why you would use them and when they make sense.Continue Reading

When you think about content marketing, do you only think about the content you need to create? Creating compelling content is the first essential step, but if you stop there you’re probably not going to get the results you want.Continue Reading