Putting out fresh, relevant content is more than a good idea for companies — today, it’s a vital step in achieving business success. Through content, you can engage prospects and customers, boost search results for your website, enhance branding, and more. So how do you get started? It all begins with building a content calendar that is based on your overall content strategy.
Here’s a look at how to map your content to the sales cycle — for both current and prospective customers — and use this information to create a strategic content calendar. Continue Reading
Whether you’re a marketing manager for a large organization or an entrepreneur looking to build your business, social networks offer great potential for expanding your influence and generating new leads. The challenge? Keeping your social media outposts filled with relevant, useful content takes time — and plenty of it.
The internet is a visual place — and that’s as true for auto companies as it is for fashion brands. Do you know how to use photos, images, and other visual media to boost your brand? Is posting pictures enough? Where can you distribute your images to drive audience interest? What unique options should you be considering to help your visual content stand out?
When we hear the term “content,” we usually think words. But content marketing is much more than that. Visual content, in fact, is one of the most powerful tools for increasing engagement, shares, responses, and more.
To some of us, Google+ still seems like the social media underdog, but the fact is it’s ever on the rise — and backed by the world’s most popular and influential search engine. In truth, Google+ offers tremendous potential for content marketing.
