When I started pitching our clients’ content to media, I ignored a major component of a successful outreach campaign. I thought it was too formal and unnecessary. Upon reflection, I don’t know how I got along without it.
A press pack or media kit sounds simple and obvious for public relations pros pitching media to write about a company. But many marketers don’t think about how a press kit (or even the media in general) can be helpful to their content promotion. They don’t go the extra mile to produce and distribute assets that journalists can leverage to support their reporting or that other third-party content providers can use for their content needs.
If your brand has already dipped its toes into the content marketing waters, you know how important it is to occupy a prime thought leadership position in your business niche. With options like blog posts, videos, infographics — and a vibrant social media presence to drive customers to them all — your 
If you listen to a lot of the commentary about social media these days, you’re probably hearing a lot about how Facebook brand pages are becoming less valuable for 
By now you’re probably well aware of the term “
While Google+ was slow to take off, since it launched, early adopters have seen a remarkable uptick in engagement and are beginning to understand what succeeds on 
