You know this article format.
A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning:
How (Company You Know) Is Doing (Something) to Achieve (Positive Result)
CMI posts included Smackdown Content Marketing Secrets From the WWE, How GE Gives Recruiting Content a Personality Lift, and How Health Catalyst Gets Results with Ungated Content.
GrowthHackers had How GrowandConvert Got 10k Hyper-Targeted Visitors in 3 Weeks, How Slack Generates 100,000,000 Website Visitors, and How Grammarly Quietly Grew its Way to 6.9 Million Daily Users in 9 Years.
What’s happening? I thought “being different” was crucial in driving content marketing success. Why are some of the best content creators publishing the same type of article over and over? And why are these articles so damn popular?
I wish I could say that standing out from the 
If we face the truth without shielding our eyes, we know that content marketing is about making money. Whether for SEO, brand awareness, or lead generation, ultimately we are 
My favorite part of my job has always been writing. Putting words on a page and having them appeal to people, make sense to people, and educate people. I love that part.
2014 was barely underway before Mark Schaefer’s Content Shock article put a bit of a hitch into our year’s 
