Updated Feb. 25, 2021
Swapping stories at networking events. Trading ideas over a cup of coffee or tea. Getting to know the person behind the screen over a shared meal. These once-common activities now live in our memories – and in our hopes for the future.
To be honest, in-person exchanges with audience members, prospects, and customers were limited even before the pandemic made them next to impossible. Smart brands have worked hard to create communities where digital versions of those interactions are common. The pandemic just made them more important.Continue Reading